Howcustomerengagementisalotlikedogtraining.Itdawnedonmetoday,whiletrainingmynewlyacquiredpuppy,thatgettingyourcustomerstoengagewithyouisalotlikedogtraining.It’spartofpsychologyandhighlymotivatedbyrewards.FetchReciprocity.Igiveyousomethingandyoudosomethingforme,[…]
Therecomesatimeinthelifeofanycompany(orproduct)whenitsacceptancebyitsprimarycustomerbasehastoberejuvenatedinordertore-awakeninterest(andjumpstartyourROI).Butbeforeyoutakethatstep,askyourcustomerswhattheythink.AndIdon’tmeanjustcurrentcustomers.Askthosewho[…]
Marketershavealove-haterelationshipwithBigData.Whenitlandsyouinthebull’s-eyeofyourtargetaudience,youloveit.Butwhenittakesforevertosiftthroughtheever-increasingpilesofstatstofindthatbull’s-eye,therelationshipgetsalittletedious.Asnewmarketingchannelscontinuetosprout,youcanexpect[…]
ImprovedROI,newleadgenerationandremarketingopportunitiesarejustafewreasonswhysomanyadvertisersofferpartnerprograms.Thesolepurposeofapartnerprogramistochurnanadditionalprofit.Settingupapartnerprogramistheeasypart;managingitforprofitabilityismoredifficult.Money-makingprogramsareexpertlymanagedon[…]
It’sonlyAprilandmostofthecrystalballNewYear’spredictionsbloggersmadeaboutwhattheybelievewouldbethetrends-to-watchinaffiliatemarketingthisyearareunraveling.Let’stakealookatalltheonce-popularfadsthatwillcontinuetogoupinsmokeoverthenextseveralmonths.1.MarketingAutomation.Yep,the[…]
Usually,whenpeoplehearthewordhomeworktheystarttwitching,especiallyifspreadsheetsandcalculatorsareanywhereinthevicinity.Buthomeworkcanactuallybeagoodthingwhenitcomestoyourdata.Periodicreviewsofyourdatagiveyouachancetostepbackandsurveythebigpicturethatoftengetsmuddledinthe[…]
Mobileadvertisingiswhereit’satrightnow,andtheindustryisgrowingfasterthananyonecouldhavepredicted.Currentforecastssuggestthatrevenuefrommobileadvertisingwilltop$11.4billionthisyear,withretailersconsistentlyreportingasignificantincreaseintrafficfrommobileusers.Yet,manyadvertiserswillmissoutonthisgoldmine[…]
Generatingqualityleadsisliketrackingabiggame.Youhavetofindtheperfecthuntingsite,stalkyourprey,andmoveinforthekill.Butwhilemostbiggamehuntersenjoythethrillofthehunt,affiliatemarketersknowtrackingnewleadsisallaboutsurvival.Similartohuntingbiggame,trackingdown[…]
Howcustomerengagementisalotlikedogtraining.Itdawnedonmetoday,whiletrainingmynewlyacquiredpuppy,thatgettingyourcustomerstoengagewithyouisalotlikedogtraining.It’spartofpsychologyandhighlymotivatedbyrewards.FetchReciprocity.Igiveyousomethingandyoudosomethingforme,[…]