Weallhavedarksecrets,skeletonscrowdingourclosets,thingswe’retooashamedtoadmitaboutourselvesinthelightofday.Guesswhat?Youraccountmanagerisnodifferent.Here,Irevealfiveofthosesecrets.Prepareyourself:Afewofthemmaybeshocking,buttheyshouldhelpyougaininsightintothe[…]
Unlessyouliveunderarock,youarekeenlyawarethatbothbrick-and-mortarandonlinemerchantsbeginpushingforthearrivalofthefatmanandhisreindeerwhilemostofusarestillswelteringinthesummerheat.It’sasubtlebarrageatfirst,butbythetimethefirstleafflutterstowardthe[…]
Eventhoughit’sbeenaroundforawhile,CPAmarketingdrawsalotofattention,especiallyfromnewcomerstotheindustry.Itrequiresverylittleintermsofstart-upcosts,anditcanbeextremelyprofitable.CPAishowmerchantsmeasurethecostincurredduringtheprocessofconvertingasitevisitorintoapayingcustomer.[…]
SurvivaloftheFittestorNaturalSelection.Bothphrasesaptlyportraytheevolutionarycycleofthebusinessworld.Tosurvive,youmustnotonlyhavethedesiretoconstantlyimprove,butalsothedrivetoactonthatdesire.Itdoesn’tmatterhowmuchmoneyyouhave,failuretoconsistentlyandcontinuouslydevelopyourbusiness[…]
SomeofyoureadingthispostwillchuckleatthetitleandbustafewJanetJackson-likedancemoveswhilesittingatyourdesk.(Bytheway,you’rewelcomefortheearworm.)Allofyoureadingthispostshouldponderwhatthesewordshavetodowithcustomerservice.Customersbreathelifeintoyourproductandyour[…]
Soyou’vegotyourselfawebsite.You’vegotyouradsinplace.You’rehavingsomesuccesswithconverting,andnowyou’rethinkingtoyourself,“Theonlythingthatwouldbebetterisifmorepeoplewouldcometomysite!”You’renotalone.Welcometotheworldofaffiliatemarketing.Evenifyou’vebeenin[…]
Youmaynothaveknownthis,butAmerica’sobsessionwithmobilecallinggoesallthewaybackto1930.Landlinetelephoneuserscouldbeconnectedviaradiotooceanicpassengerlinersatseaatthelow,lowcostofabout$7perminutewhichistheequivalentofjustunder$100perminuteintoday’sdollars.[…]
Forthelastfewmonths,manymailershavehadissuesdeliveringtoAOLassociatedwithvariationsof“mtain-df04.r1000.mx.aol.comServiceunavailable–tryagainlater.”Bydefinition,thesearetemporaryerrors,sotheyshouldberetrieduntilyou’reabletogetthrough,right?Yesandno,manymailersarenotseeingsuccessfuldeliverybythetime[…]
Weallhavedarksecrets,skeletonscrowdingourclosets,thingswe’retooashamedtoadmitaboutourselvesinthelightofday.Guesswhat?Youraccountmanagerisnodifferent.Here,Irevealfiveofthosesecrets.Prepareyourself:Afewofthemmaybeshocking,buttheyshouldhelpyougaininsightintothe[…]