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CSS指层叠样式表(CascadingStyleSheets)样式定义如何显示HTML元素样式通常存储在样式表中把样式添加到HTML4.0中，是为了解决内容与表现分离的问题外部样式表可以极大提高工作效率外部样式表通常存储在CSS文件中多个样式定义可层叠为一样式解决了一个普遍的问题HTML标签原本被设计为用于定义文档内容。通过使用<h1>、<p>、<table>这样的标签，HTML的初衷是表达“这是标题”、“这是段落”、“这是表格”之类的信息。同时文档布局由浏览器来完成，而不使用任何的格式化标签。由于两种主要的浏览器（Netscape和InternetExplorer）不断地将新的HTML标签和属性（比如字体标签和颜色属性）添加到HTML规范中，创建文档内容清晰地独立于文档表现层的站点变得越来越困难。为了解决这个问题，万维网联盟（W3C），这个非营利的标准化联盟，肩负起了HTML标准化的使命，并在HTML4.0之外创造出样式（Style）。所有的主流浏览器均支持层叠样式表。样式表极大地提高了工作效率样式表定义如何显示HTML元素，就像HTML3.2的字体标签和颜色属性所起的作用那样。样式通常保存在外部的.css文件中。通过仅仅编辑一个简单的CSS文档，外部样式表使你有能力同时改变站点中所有页面的布局和外观。由于允许同时控制多重页面的样式和布局，CSS可以称得上WEB设计领域的一个突破。作为网站开发者，你能够为每个HTML[…]

HTML

HTML是用来描述网页的一种语言。HTML指的是超文本标记语言(HyperTextMarkupLanguage)HTML不是一种编程语言，而是一种标记语言(markuplanguage)标记语言是一套标记标签(markuptag)HTML标记标签通常被称为HTML标签(HTMLtag)。HTML标签是由尖括号包围的关键词，比如<html>HTML标签通常是成对出现的，比如<b>和</b>标签对中的第一个标签是开始标签，第二个标签是结束标签开始和结束标签也被称为开放标签和闭合标签HTML使用标记标签来描述网页<html>与</html>之间的文本描述网页<body>与</body>之间的文本是可见的页面内容<h1>与</h1>之间的文本被显示为标题<p>与</p>之间的文本被显示为段落HTML标题（Heading）是通过<h1>-<h6>等标签进行定义的。[…]

Email Segmentation Best Practices And Strategies

Emailsegmentationbestpracticesandstrategiesstartwithobserving,analyzingandknowingyourcustomers.YourCustomersvary.Youremailmessagingandoffersmustalsovarytospeaktothesedifferingcustomerneeds.Thesolutionistoutilizeemailsegmentationwithyouremaillisttogroupyourcustomersinrelevantways.Sendingtherightmessage,to[…]

How to Get Started with Email Segmentation And Succeed

Gettingrecipientstoopenyouremailshasbecomemoredifficultthaneverbefore.Ifyouarenotsegmentingyouremaillist,youaresimplynotgoingtobesuccessfulintoday’smarket.Thisarticlewillshowyouthe“what,whyandhow”asyoulearnhowtogetstartedwithemailsegmentationforyour[…]

Email Marketing vs. Newsletter Marketing – Part 2

Manypublishersareunclearaboutthedifferencesbetweenemailnewslettersandmarketingemails.Theywonderwhytheyneedboth.ConfusionbetweenEmailMarketingvs.NewsletterMarketingresultsinusingeachthewrongway.Inthis2-partseries,youwilllearnhowtouseeachcorrectlyandtoyouradvantage.Thedifferencebetweenemailnewslettersand[…]

Email Marketing vs. Newsletter Marketing – Part 1

Oneofthebiggestmisconceptionsmanycompanieshaveisthatemailmarketingandsendinganemailnewsletterarethesame.Theyarenot.EmailMarketingvs.NewsletterMarketinghasimportantdifferencesyoumustknow.Anemailnewsletterandamarketingemailhavetwoseparateanddistinctiveroles.Manycompaniesblurthelinesbetweenthesetwo[…]

Creating Email Sequences and Sales Funnels – Part 3

Nothingcanrewardyoureffortsforemailmarketingbetterthanawell-executedemailsequenceandsalesfunnel.Theemailmarketingresultsyoucangainfromsendingaseriesofautomated,sequencedemailsgreatlyout-pacesthoseofstand-aloneemailing.Considerthisstatistic:Transactionalemailshave8xmoreopensandclicksthananyothertypeofemail,[…]

Creating Email Sequences and Sales Funnels – Part 2

Makingmoneywithyouremailcontentreliesonawell-honedstrategy.Aprimarymethodforsucceedingisbyuseofanemailsequencesalesfunnel.It’swhatturnsreadersintosubscribersandthenintocustomers.Sequencedemailsalesfunnelswork.Formakingmoneywithemail,thereisnobettertool.Over75%ofemailrevenueis[…]