Inaworldwithsomanyoptions,retailersandcompaniesarelookingforalternativewaystoretaintheircustomers.Indoingsotheyarethinkingoutsidetheboxandcombiningthefunofgamingwiththeabilitytogainandretainloyalcustomers.Retentioncanbecostly,soifacompanycankeepacustomer[…]
Companiesareforeverlookingtoimprovetheirmarketingstrategiesandgetbetterconversionratesfromthedifferentavenuestheyuse.Wehaveuncoveredsomekeyitemsbehindcreatingactionableemails,andtheresoundingconnectionistogetyourclientinvolvedandtofurtherengagethem.Hereareafewwaysthatrespondentshaveindicatedincreased[…]
Therearemanytrendsinemailmarketingthatwillnotbegoingawayanytimesoon,andpersonalizationisabigoneofthosetrends.While,asmarketers,weaimatacquiringasmuchconsumerdataaswecan,wealsowanttoacquiretherighttypeofdata.Datawecanusetokeep[…]
Therearemany‘secrets’and‘bestpractices’abouthowtoturnyourcontentintoprofit,butattheendofthedaywhatdoallofthosepieceslooklike?Howcanacompanylooktoturntheireverydaycontentintoincome?Whetheryouareanemergingcompanywithafewemployeesoralarge[…]
Howdoesacompanygaugethesuccessofitsemailcampaigns?Aretherekeyfactorsthatcanhelpincreasetheconversionrateofthesecampaigns?Ofcourse,thosefactorscanvarydependingonthegoalofyouremailandtheaudienceyouareapproaching.Hereareafewkeyfactorsandbasictipstohelp[…]
Withtheworldcontinuallyevolvinginamoretechnologicallyadvancedway,itisbecomingmoreandmoreimportanttoremainfocusedonhowweareengagingwithclients,currentandprospective.Emailcampaignshavebeenthemostaffordablewaytoadvertisetoconsumersformanyyearsrunning.Andmanymarketingmanagerscontinuetoseethis[…]
Itissadbuttrue,thatnotallemailsareequallyrepresentedacrosstheboard.Whyisthat?Becausewhatisdeemedcriticalandwhatperformsthebestamongstconsumersdiffersquitedramatically.Let’stakealookatwhysomeemailsthatareconsideredlessimportanttoabusinessareactuallyhighlyimportanttothe[…]
People,generallyspeaking,areatrustinggroup.Andasconsumers,theywanttotrustthatwhatadvertisersaregivingthemisofsomeworth.Whentheybegintothinkotherwiseiswhenthetidesturn,andyouremailsarenolongerwelcomeintheirinboxesandbegintofeelmorelikespam.Howdoesone[…]
Inaworldwithsomanyoptions,retailersandcompaniesarelookingforalternativewaystoretaintheircustomers.Indoingsotheyarethinkingoutsidetheboxandcombiningthefunofgamingwiththeabilitytogainandretainloyalcustomers.Retentioncanbecostly,soifacompanycankeepacustomer[…]