Youremailsubscribersareimportant,notonlytoyouroverallmarketingplanbuttoyourdigitalplaninparticular.Whydoyouask?Becausetheyhavespecificallyaskedoragreedtoreceiveyourinformation.Theyareapre-qualifiedgroupofpeoplethatalreadyfindvalueinyouroffering.Youremailsubscriberstrustyourbrandand[…]
Doesyourcompanyhaveaneffectiveemailmarketingcampaign?Ofcourse,itdoes.Weallwanttobelievewearegreatandwhatwehavetosayisequallyasgreat.Yetthetruthis,ifwearen’tlookingatthereportsandcontinuouslytweakingourprograms,wearenotbeingeffective.Weknowwhat[…]
Howmanysocialmediasitesdoyouvisitinaday?Inanhour?OftheAmericanpopulation,76%ownatleastonesocialmediaaccount.ThreeoutoffourAmericansareinteractingwithinthesocialsphereregularly.Thisnumberhastripledinthepastnineyears.Itisnowondertherehasbeensomuch[…]
Didyouknowthateveryyear,nomatterhowhardyouworkatincreasingyouremailsubscriberlistyouwilllikelyhaveabouta25%attritionorchurnrate?Thatequatestooneinfouremailaddressesonyourlistdroppingoffforonereasonoranother.Alsomeansthatyouremail-buildingeffortsneedtostayahead[…]
Inaworldwithsomanyoptions,retailersandcompaniesarelookingforalternativewaystoretaintheircustomers.Indoingsotheyarethinkingoutsidetheboxandcombiningthefunofgamingwiththeabilitytogainandretainloyalcustomers.Retentioncanbecostly,soifacompanycankeepacustomer[…]
Companiesareforeverlookingtoimprovetheirmarketingstrategiesandgetbetterconversionratesfromthedifferentavenuestheyuse.Wehaveuncoveredsomekeyitemsbehindcreatingactionableemails,andtheresoundingconnectionistogetyourclientinvolvedandtofurtherengagethem.Hereareafewwaysthatrespondentshaveindicatedincreased[…]
Therearemanytrendsinemailmarketingthatwillnotbegoingawayanytimesoon,andpersonalizationisabigoneofthosetrends.While,asmarketers,weaimatacquiringasmuchconsumerdataaswecan,wealsowanttoacquiretherighttypeofdata.Datawecanusetokeep[…]
Therearemany‘secrets’and‘bestpractices’abouthowtoturnyourcontentintoprofit,butattheendofthedaywhatdoallofthosepieceslooklike?Howcanacompanylooktoturntheireverydaycontentintoincome?Whetheryouareanemergingcompanywithafewemployeesoralarge[…]
Youremailsubscribersareimportant,notonlytoyouroverallmarketingplanbuttoyourdigitalplaninparticular.Whydoyouask?Becausetheyhavespecificallyaskedoragreedtoreceiveyourinformation.Theyareapre-qualifiedgroupofpeoplethatalreadyfindvalueinyouroffering.Youremailsubscriberstrustyourbrandand[…]