Theglobalmarketingtrendisexpectedtocontinuethisyearascompaniesofallshapesandsizestrytoexpandtheirreachandfindnewcustomers.Internetmarketingisafairlyinexpensivewaytotesttheinternationalwaters,butthereisarightwayandawrongwaytogoaboutit.Herearea[…]
Marketershavealove-haterelationshipwithBigData.Whenitlandsyouinthebull’s-eyeofyourtargetaudience,youloveit.Butwhenittakesforevertosiftthroughtheever-increasingpilesofstatstofindthatbull’s-eye,therelationshipgetsalittletedious.Asnewmarketingchannelscontinuetosprout,youcanexpect[…]
Asaperformancemarketer,youknowtheneedfortesting.Whetherit’sasimpleA-Bsplittestoracomplextestwhereeachvariableofthemessageistested,thedigitaltesterstodaycanlearnquiteabitfromthosewhocreateddirectmail…the‘snailmail’nowlookeduponsomewhatderisivelybythosewho’ve[…]
ImprovedROI,newleadgenerationandremarketingopportunitiesarejustafewreasonswhysomanyadvertisersofferpartnerprograms.Thesolepurposeofapartnerprogramistochurnanadditionalprofit.Settingupapartnerprogramistheeasypart;managingitforprofitabilityismoredifficult.Money-makingprogramsareexpertlymanagedon[…]
Eye-catchinggraphicsandstunningvisuals(akacreative)makeamarketingcampaign.Consumersareinstantlydrawntothevisualworld,soit’sreallynosurprisethatthepopularityofsocialmediaplatformsthatfocusonimageshasskyrocketed.Pinterestalonehasmorethan25millionU.S.pinners.Initiallytoutedasamediumforsharingvisualcontent,Pinteresthas[…]
Thereissomegoodnewsandsomebadnewsfore-mailmarketers.Thegoodnewsisthattheaveragepersonspendsatleast30%ofhisdaycheckinge-mail,whichsolidifiesitsplaceatthefrontofthelinewhenitcomestothemosteffectiveadvertisingtools.Thebadnewsisthattheaverage[…]
IjustloveagoodgameofWordswithFriends,don’tyou?Eventhoughit’sjustafriendlycompetition,Ican’thelpfeelingsatisfiedwhenIarrangea96-pointwordforawin.Socialgamingiswhereit’sat—WordswithFriendsalonecounted1,100,000activeusersin2012.FromtheInternet-basedGuildWars[…]
Intheworldof7-secondelevatorpitches,e-mailmarketinghassomestiffcompetition.It’snotenoughtograbcustomerattention,youhavetokeepit.Youhavetopersuadecustomerstotakeaction,andtheonlywayyoucandothatisbygettingthemtoopenandreadyourmessages.Unfortunately,theaverageopen[…]
Theglobalmarketingtrendisexpectedtocontinuethisyearascompaniesofallshapesandsizestrytoexpandtheirreachandfindnewcustomers.Internetmarketingisafairlyinexpensivewaytotesttheinternationalwaters,butthereisarightwayandawrongwaytogoaboutit.Herearea[…]