Haveyoueverconsideredhowtheamountoftimeyouspendcrankingoute-mailstocustomersandansweringinquiriesimpactsyourbottomline?Runthenumbers.Youmightfindthatyoureffortstokeepyourselfinfrontofyourcustomersanddrawtraffictoyoursiteareactuallygnawingawayonyourprofits.Butaffiliate[…]
PerhapsthebiggestmarketingstrategytocomeoutoftheSoLoMo(Social,Local&Mobile)trendisgeo-targeting(akalocation-basedmarketing).Advertisingtotherightpeopleintherightplacesinreal-timeisprovingtobealucrativeplanforadvertisersallalongthesalesspectrum.Consideringthat75%ofsmartphoneusersusetheirdevices[…]
It’sonlyAprilandmostofthecrystalballNewYear’spredictionsbloggersmadeaboutwhattheybelievewouldbethetrends-to-watchinaffiliatemarketingthisyearareunraveling.Let’stakealookatalltheonce-popularfadsthatwillcontinuetogoupinsmokeoverthenextseveralmonths.1.MarketingAutomation.Yep,the[…]
Withmorethanonebillionusers,Facebookisafantasylandforonlinemarketers.Buttamingthissocialmediabehemothrequirespatience,creativity,andmarketingsmarts.Youcan’tjustburstontotheNewsfeed,adsblazin’,andexpectthemoneytostartrollingin.Youmustpracticepatienceandplanyoureverymove.Makingmoneywith[…]
Iwasbrowsinganaffiliatemarketingforumtheotherdayandcameacrossaninterestingquestionposedbyoneoftheparticipants.Shewantedtoknowwhatinformationdoaffiliatescommonlyaskforthatisnotprovidedbythemajornetworks?Inotherwords,howcannetworkshelptheirpublisherssucceed?Therewerejusta[…]
Whenitcomestosocialmarketing,measuringROIisatrickyticket.Itcan’tbemeasuredindollarsandcents,whichreallyfreaksoutthebeancounters.Instead,yourROImustbegaugedintermsofreputation,brandawarenessandcustomerloyalty.Toomanycompaniestrytoanalyzetheirsocialmarketingresultsthroughthenarrow[…]
Usually,whenpeoplehearthewordhomeworktheystarttwitching,especiallyifspreadsheetsandcalculatorsareanywhereinthevicinity.Buthomeworkcanactuallybeagoodthingwhenitcomestoyourdata.Periodicreviewsofyourdatagiveyouachancetostepbackandsurveythebigpicturethatoftengetsmuddledinthe[…]
Payingmoneytopromoteyourownbrandonlinewhenitisalreadyatopcontenderseemsalittlecounterintuitive,doesn’tit?Whythrowmoneyatpaid-searchmarketingwhenyourbrandalreadyrankingNo.1inanorganicsearch?Intimesoftightbudgets,itjustdoesn’tseemtomakegoodbusinesssense.But,theseare[…]
Haveyoueverconsideredhowtheamountoftimeyouspendcrankingoute-mailstocustomersandansweringinquiriesimpactsyourbottomline?Runthenumbers.Youmightfindthatyoureffortstokeepyourselfinfrontofyourcustomersanddrawtraffictoyoursiteareactuallygnawingawayonyourprofits.Butaffiliate[…]