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Integrating Video with Email

It’strue.ForresterMarketingreportedthat,inonestudy,includingamarketingvideoinemailcampaignsimprovedclick-throughratesbyasmuchas300%.Intriguedyet?Well,that’snotall…ThePerfectPairLikerootbeerandicecreamorskinnyjeansandhipsters,videoandemailareanaturalmatchmadeonline.78%of[…]

Grabbing Attention in 3 Seconds or Less

Theanswerismoreimportantthanyoumightguess.AccordingtoeMarketer’sEmailBenchmarks2014report,around40%ofmarketingemailsarereadinfewerthan3seconds.Thatleavesmarketersveryslimontimetocatchattentionandencourageengagement.eMarketeralsoreportedthat“…mobiledevicesoftenserveasemail-vettingtools,enablingconsumerstoquicklyread[…]

Going Viral with the #ALSIceBucketChallenge

Morethanonefriend,thisweek,hasasked:“WhatdoesdumpingabucketofwateronyourselfhavetodowithALS?”Theanswer?Onthesurface,absolutelynothing—butnowthatyou’retalkingaboutamyotrophiclateralsclerosis(ALS),theansweris“everything.”The#ALSIceBucketChallengeandsimilarsocialcampaignstakeadvantageofthebasicprinciplesof[…]

Reengagement Strategies for Email Marketers

Buildingandmaintainingreliablerelationshipswitheachofyourclientscanbeoneofthebeststrategiesforensuringcustomersatisfactionandretention.Thechallenge,though,comesinscalingyourstrategiestoefficientlyconnectwithmanycustomersonapersonallevel.Enteremail.Sendingandreadingemailisthemostpopularonlineactivitywith94%[…]


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