Oneofyourprimarygoalsistoensurethatyourmessagesaregettingtoyourtargetaudience.OneofthebestwaystoaccomplishthatistocomplywithISPsrequirementsbyauthenticatingyouremailmessages.WhatisEmailAuthentication?Emailauthenticationverifiestheidentityoftheemailsendersandconfirmsthattheemailmessageis[…]

Permissionandreputationgohand-in-handinachievingemaildeliverability.Reputationislikeyourcreditscore;itishardtobuildareputation,butitisreallyeasytoloseit.Furthermore,ittakestimeandeffortnotonlytobuildthereputationbutalsotomaintainandprotectit.Ifsomeonestealsyouridentity,he[…]

Whyarewestilltalkingabout“doubleopt-in?”Ithasbeendiscussed,debated,andexplainedbytheindustryleadersoverandoveragain.Yet,itisstillconsideredbymanytobethehigheststandardofemailpermission.Don’tgetmewrong,Ihavenothingagainstdoubleopt-in.Myreservationsarefortheillusionthat[…]

-UtilizingunderlyinguserdatafortargetingAskanemailmarketerwhatpercentoftheirusersareateachmajorISPandthey’llbeabletoquerytheirdatabaseandgiveyoustats.Howdoesyourdatacomparetotheoverallpieceofthepie?Accordingtoa2011Q4Comscorereport,Hotmailhasroughly350[…]

Regularlisthygieneisessentialforhealthyresultsandreputation.Withoutproperlisthygiene,yourisklosingcontactwithyourcustomers,damagingyoursender‘sreputation,andgettingyouremailsblockedbyISPs.Maximizingemaildeliverabilitydoesrequiremanagingmanyfactors,butonceyouunderstandthevariouscomponents,theprocessisfairlystraightforward.Ensuringyourlist[…]

Whatisthenumberonechallengeinsendingemail?Mostemaildeploymentteamswouldquicklytellyouthat,byfartheirbiggeststruggleistogettheiremailsintotheinbox.Eachdomainhasdifferentmechanicsthatdeterminewhichpiecesoftheemailwillbeacceptedingeneral,letalonewhetheritwilleveractually[…]

AccordingtoanancientEgyptianproverb-“It’sbettertogetahundredintheinboxthanitistogetamillioninthejunkfolder.”No,wait.-maybethat’ssomethingmybosssaid.Theterms‘delivery’and‘deliverability’arethrownaroundinmanyemailmarketingcirclesasinterchangeableterms.Butthereisastark[…]

Inearly-tomid-December,someemailsendersbeganhavinginboxplacementissuesatYahoo.Yahoohadstartedtoredirectmessagestothebulkfolderforsomewhitelistedemailsenders.Infact,severalemailsenderswhohadmaintainedwhiteliststatusforyearsalsofacedthischallenge.Afteranalyzingmailingbehaviorforoverahundredemailsenders,[…]