Thereissomegoodnewsandsomebadnewsfore-mailmarketers.Thegoodnewsisthattheaveragepersonspendsatleast30%ofhisdaycheckinge-mail,whichsolidifiesitsplaceatthefrontofthelinewhenitcomestothemosteffectiveadvertisingtools.Thebadnewsisthattheaverage[…]
Intheworldof7-secondelevatorpitches,e-mailmarketinghassomestiffcompetition.It’snotenoughtograbcustomerattention,youhavetokeepit.Youhavetopersuadecustomerstotakeaction,andtheonlywayyoucandothatisbygettingthemtoopenandreadyourmessages.Unfortunately,theaverageopen[…]
Haveyoueverconsideredhowtheamountoftimeyouspendcrankingoute-mailstocustomersandansweringinquiriesimpactsyourbottomline?Runthenumbers.Youmightfindthatyoureffortstokeepyourselfinfrontofyourcustomersanddrawtraffictoyoursiteareactuallygnawingawayonyourprofits.Butaffiliate[…]
Didyouknowthatnearly20%ofalle-mailssentinNorthAmericadonotreachtheirfinaldestination?Thatstatisticshouldscarethepantsoffofanyonlinemarketerwhousese-mailasthemainsourceofcustomercontact.Don’tgetmewrong.An80%successrateisgood…ifyouarehappy[…]
MobileCommunications–Topemailtrendfor2012-2013EverydayIhearmoreandmorebuzzaroundtheoffice.Killerbees?-Sometimes.Butusually,Iresteasyknowingit’sthegrowinglyfamiliar,andsomewhatlessthreateningbuzzaroundmobilemarketing.Thisbuzz,whichwe’veallheardnow,isgrowinginstrengtheachpassingday,and[…]
Howmanypeopleactuallywatchthecommercialsduringtheirfavoriteshows?Answer:None.WelcometotheageoftheDVR,onlinestreaming,anddigitaldownloads.Whatdoesthishavetodowithemailmarketing?YourinboxisalotlikemodernTVviewing.Spamfiltersaregettingmoreadvancedwitheachpassingday,andasthey[…]
Peopleaskme,“Hey,whatisthesinglemostimportantpieceofadviceyouwouldgivemeasamailer?”Myanswer?“Floss.”Butnearlyasimportantandthreetimesaspertinentwouldbe“Blend.”Blend.It’sthesecretingredientofallsuccessfulmailers.Whetherit’snewdata,clickers,orcreatives,rememberthemailer’smantra-[…]
Targetingforfunandprofit!Popquiz-Whatisthedifferencebetweenmarketingandspam?Nowthat’saloadedquestion,isn’tit?-Becausejustabouteveryonehasanopiniononspam.Mostoftheargumentsyouheararerelativelysound,Imeantheysoundreasonable,right?Butjustbecausetheysoundreasonabledoesn’tmeanthey[…]
Thereissomegoodnewsandsomebadnewsfore-mailmarketers.Thegoodnewsisthattheaveragepersonspendsatleast30%ofhisdaycheckinge-mail,whichsolidifiesitsplaceatthefrontofthelinewhenitcomestothemosteffectiveadvertisingtools.Thebadnewsisthattheaverage[…]