WhileyoupreparetocelebratethetwelvedaysofChristmas,hereare12-holidaymarketingmistakestoavoid.RemembertheholidayortheChristmasshoppingseasonisdefinedasNovemberandDecember.Alsodon’tneglectthesespecialshoppingdaysfor2013:BlackFriday(November29),SmallBusinessSaturday(November30),andCyberMonday(December2).Mistake[…]
Howoftendoyouchangeyoursocks?Howoftendoyouwashyourjeans?Whatdoesthishavetodowithemailmarketing?Morethanyouwouldthink,Grasshopper.Whenclothesgetoldandstinky–it’stimetochangeorwashthem!Thesameholdstrueforemailcampaigns.Understandingwhenemailcreativesbecome[…]
Haveyourealignedeverythingyouaredoingtobemobile-friendlyandmobile-optimized?Ifyouhaven’t,you’dbetterstopignoringitsimportance.Doitnow.It’stimeto:“GoMobileorGoHome.”Yourprospectsandviewersarearrivingmoreandmoreonmobiledevices.Ifyoursitesandemailsarenottranslatingwellformobile,[…]
Areyouremailmarketingresultsnotwhattheyusedtobe?Perhapsthey’veneverbeenwhatyoureallyneed.Maybewhatyouaredoingiswearingoutyourwelcomeshortlyafteryouropt-inintroduction.Perhapsinyourefforttosqueezeeverybitofsalesjuiceoutofyourlist,whatyouaredoingistoo[…]
Formostmarketers,increasingbrandengagementranksatthetopoftheirlistofpriorities.Socialmarketinghasmadegetting—andkeeping,abrandnamefront-and-centerwithconsumersfairlyeasy.Yet,thefinancialpayoffisn’tthere.Infact,theDirectMarketingAssociation(DMA)foundthate-mailoutperformssocialmedia3-to-1andthatsocialnetworks[…]
Whilesocialmarketingappearstodominatetheadvertisinglandscape,e-mailmarketingisstillaprovenmethodforreachingconsumers.Butlikeeverythingelse,ithaschangedwiththetimes.Sure,itstilllooksbasicallythesameasitdidwhenitwasintroduced,andthedeliverymethodhasn’tchanged.Butthewaypeopleaccesstheir[…]
Didyouknowthatsomesecurityandfirewallprogramsareblockingmanylinks—eventextlinks?Tosomedegree,theymayevenbeblockingyourownlogo…ormaybeevenfamilypicturesiftheyarecertainimagesize.“OK,”you’rethinking,“thatshouldn’tbetoobigofaproblemforaworkaround.”Thinkagain.“Blocked”[…]
Asaperformancemarketer,youknowtheneedfortesting.Whetherit’sasimpleA-Bsplittestoracomplextestwhereeachvariableofthemessageistested,thedigitaltesterstodaycanlearnquiteabitfromthosewhocreateddirectmail…the‘snailmail’nowlookeduponsomewhatderisivelybythosewho’ve[…]
WhileyoupreparetocelebratethetwelvedaysofChristmas,hereare12-holidaymarketingmistakestoavoid.RemembertheholidayortheChristmasshoppingseasonisdefinedasNovemberandDecember.Alsodon’tneglectthesespecialshoppingdaysfor2013:BlackFriday(November29),SmallBusinessSaturday(November30),andCyberMonday(December2).Mistake[…]