Preciselytargetinganaudiencecanbechallenging.Introducesharedemailandsocialaccountstothemixandyoucouldbemissingthemarkentirely.Thankfully,therearetoolsthatcanensurethatyouremailisdeliveredtotherightaudienceattherighttime.IntherecentInternetProjectsurveybyPewResearchCenter,27%of[…]
WhatifItoldyou,thatyoucouldbescaringoffseveraltomanyprospectsperday—withoutevenbeingawareofit.“Ignoranceisnotbliss”inthiscase.Ignorancehereiscostingyourcustomers.Whiletheseareonlymetaphorically“sins,”nonetheless,theycouldbesendingyourbottomlinetohellinahandbasket.In[…]
Forallonlinemarketing,alargeemaillistislikegold.You’relookingatyourwebsitestats.Youlikethenumbersyouseeforvisitstothepagethathasyouremailsign-upform.However,thestatyoudon’tlikeisthenumberofpeoplethatactuallysignup.Youremaillistisn’tgrowing.You’re[…]
ThepastyearsawseveralchangesthataffectedInternetmarketing.Thecontinualgrowthofmobileandsocialmedia,totheshifttowards“me-commerce,”tochangesinsearchenginealgorithmsfocusingoncontentoverSEO,andmore;allmeantmarketershadtochangetacticsin2013.Ifyouhaven’talreadymadechangestoyourmarketingtactics,[…]
Isyouremaillistshrinking?Doyouloseasmanysubscribersasyougain?More?Haveyouropenratesfallen?Gettingfewerclick-throughsthanbefore?Anyoneoftheseisbadnewsforyouremailmarketing.Ifallofthesearehappening,yourlistmaybeintrouble.Let’sfaceit,someonethathasstopped[…]
GoogleannouncedonitsOfficialGmailBlog,onThursday.December12,2013,thatitwasimplementingchangestoitsdefaultactionofblockingimagesinemails.Thismayhaveastrongimpactonemailmarketingbothpositivelyandnegatively.BeforethispolicychangebyGmail,userswouldseeapromptthatreads:“Imagesarenot[…]
Ithasbeenreportedthatemailswith“Video”inthesubjectlineget20%moreopens.It’seasytoassumemanypeoplewouldprefertowatchavideotogetinformationratherthanread.Onesurveyreportedthatvideoincreasedclick-throughsby96%.Thatsaid,weallknowthatembeddingvideoinemailhasbigdeliverabilityproblems,[…]
Nothingbeatsemailwhenitcomestomarketingandsales.Nothing.SocialMediamaybethemosttalked-aboutthingontheplanet,butformarketing,emailbeatssocialhands-downandremainsKing.Emailsubscribersaremorebrandloyalaswell.Anemailsubscriberismuchmorevaluablethana“socialfollower.”Withmobileusersincreasingly[…]
Preciselytargetinganaudiencecanbechallenging.Introducesharedemailandsocialaccountstothemixandyoucouldbemissingthemarkentirely.Thankfully,therearetoolsthatcanensurethatyouremailisdeliveredtotherightaudienceattherighttime.IntherecentInternetProjectsurveybyPewResearchCenter,27%of[…]