Social Media | the Art and Design Station

3 Mistakes Execs Make When Measuring Social Media ROI

Whenitcomestosocialmarketing,measuringROIisatrickyticket.Itcan’tbemeasuredindollarsandcents,whichreallyfreaksoutthebeancounters.Instead,yourROImustbegaugedintermsofreputation,brandawarenessandcustomerloyalty.Toomanycompaniestrytoanalyzetheirsocialmarketingresultsthroughthenarrow[…]

3 Ways To Put Your Brand In the Social Media Fast Lane

Regardlessoftheindustry,growthinsocialmediaeasilynabsaslotinthetopthreetrendstofollowin2013.Intheadvertisingindustry,socialmediaplatformsaresuchamarketingpowerhousethatifyouaren’tinjectingyouronlinecampaignswithopportunitiesforconsumerstoparticipate,engageandsharethenyouruntherisk[…]

Will Facebook Surpass Google in Advertising Revenues?

Nottoolongago—thecommonperceptionwasthatFacebookadvertisingdidnotwork.Whywouldausernoticeanadvertisementwithasmallimagediscretelytuckedawayintheright-handcolumn?Infact,mostuserswerebuildinguptheir“bannerblindness,”andignoringtheright-handcolumnaltogether.However,muchregardingFacebookadshaschangedsince[…]