WhileyoupreparetocelebratethetwelvedaysofChristmas,hereare12-holidaymarketingmistakestoavoid.RemembertheholidayortheChristmasshoppingseasonisdefinedasNovemberandDecember.Alsodon’tneglectthesespecialshoppingdaysfor2013:BlackFriday(November29),SmallBusinessSaturday(November30),andCyberMonday(December2).Mistake[…]
Twitterprovidesyouwithagreatopportunityformarketingandpromotingyourbrand.Ifyouaren’tusingTwittertopromoteyourbrand,youshouldbe.Thisguidewillshowyousomeverysimplestepsyoucantaketomaketwitterbenefityourbrandandyourcustomer.Thesearegreatforgettingmorepeopletofollow[…]
OK,you’vegoneintosocialmediabig-time.You’vehiredaSocialMediaManageryouhopewillbecomeaDirectorsomeday.You’veallocatedwhatyouconsidermegabuckstomakeyoursocialmediaexperiencesuccessful.Oneofthequestionsyournewhireaskedisstillresonatingwithyou:“Whatkindofimagesareweusingtosupport[…]
Peoplehavereliedonconsumerreviewssincethedawnoftime.Afterall,thecavemenhadtofigureoutthebesthuntingspotsfromsomeone,right?Backintheday,itwascalledWordofMouth.Nowit’scalledSocialMedia.Inlesssophisticatedcircles,it’scalledgossip.Regardlessofthelabel,consumerreviewscan[…]
Eye-catchinggraphicsandstunningvisuals(akacreative)makeamarketingcampaign.Consumersareinstantlydrawntothevisualworld,soit’sreallynosurprisethatthepopularityofsocialmediaplatformsthatfocusonimageshasskyrocketed.Pinterestalonehasmorethan25millionU.S.pinners.Initiallytoutedasamediumforsharingvisualcontent,Pinteresthas[…]
IjustloveagoodgameofWordswithFriends,don’tyou?Eventhoughit’sjustafriendlycompetition,Ican’thelpfeelingsatisfiedwhenIarrangea96-pointwordforawin.Socialgamingiswhereit’sat—WordswithFriendsalonecounted1,100,000activeusersin2012.FromtheInternet-basedGuildWars[…]
PerhapsthebiggestmarketingstrategytocomeoutoftheSoLoMo(Social,Local&Mobile)trendisgeo-targeting(akalocation-basedmarketing).Advertisingtotherightpeopleintherightplacesinreal-timeisprovingtobealucrativeplanforadvertisersallalongthesalesspectrum.Consideringthat75%ofsmartphoneusersusetheirdevices[…]
Withmorethanonebillionusers,Facebookisafantasylandforonlinemarketers.Buttamingthissocialmediabehemothrequirespatience,creativity,andmarketingsmarts.Youcan’tjustburstontotheNewsfeed,adsblazin’,andexpectthemoneytostartrollingin.Youmustpracticepatienceandplanyoureverymove.Makingmoneywith[…]
WhileyoupreparetocelebratethetwelvedaysofChristmas,hereare12-holidaymarketingmistakestoavoid.RemembertheholidayortheChristmasshoppingseasonisdefinedasNovemberandDecember.Alsodon’tneglectthesespecialshoppingdaysfor2013:BlackFriday(November29),SmallBusinessSaturday(November30),andCyberMonday(December2).Mistake[…]