AccordingtoareportbyMcKinsey,“Emailis40timesmoreeffectiveatacquiringnewcustomersthanFacebookorTwitter.”Plus,CampaignMonitorstates:“Youare6timesmorelikelytogetaclick-throughfromanemailthanatweet.”Sowhatdostatisticsliketheabovetellus?Sure,prospectsmaybehangingoutonsocialmedia[…]
Howmanysocialmediasitesdoyouvisitinaday?Inanhour?OftheAmericanpopulation,76%ownatleastonesocialmediaaccount.ThreeoutoffourAmericansareinteractingwithinthesocialsphereregularly.Thisnumberhastripledinthepastnineyears.Itisnowondertherehasbeensomuch[…]
Thesuccessofyourdigitalmarketinginitiativescanbeeasilymeasuredbyengagement.Thelevelofinteractioncreatedbetweenyourbrandandyouraudienceinthedigitalspacecanbeverytellingwhenitcomestotheeffectivenessofyourmarketingefforts.But,notallengagementiscreatedequalandit’simportantthatyourmind[…]
Foradvertisers,infiltratingthemobilespaceatfullforceisn’teasy.Screensaresmaller,contentisrefinedandtheexperienceisoptimizedforease,speedandefficiency.Inanenvironmentwhereuser-friendlydesigncomesatasignificantpremium,advertisersarechallengedtoinnovatebeforetheirreachiscompromised.AtMediaNext2014,JeffBarish,Head[…]
Trusttakesalifetimetobuildandasecondtodestroy.Thephrase“connectioneconomy”speaksvolumesaboutthisadage–consumerswanttofeelconnectedtothecompaniestheydobusinesswith,andtrustiswhatcementsthatfoundation.Sowhenyousendanemail,orpostastatus,orpreviewavideo,ask[…]
Engagement.Thewordisthrownaroundalot,butwhatdoesitmean?Andmoreimportant,whatdoesitmeanforyourbusiness?Ifyouhave“engagement”asagoalcentraltosuccess,makesureyoucandefineitwithcertaintyandwithinspecificparameters.Engagementonsocialmediamaymeanre-tweetingapostorpinning[…]
You’vegotawebsite,ablog,socialmediapresence,landingpagesandonlineadvertising.You’vegotallyourbasescovered…ordoyou?It’sonemattertohavealltheseinplace,butit’sanothertotrulymakethemostofthem.Inthisarticle,I’llshowyou5techniquesyoucanuseto[…]
ThepastyearsawseveralchangesthataffectedInternetmarketing.Thecontinualgrowthofmobileandsocialmedia,totheshifttowards“me-commerce,”tochangesinsearchenginealgorithmsfocusingoncontentoverSEO,andmore;allmeantmarketershadtochangetacticsin2013.Ifyouhaven’talreadymadechangestoyourmarketingtactics,[…]
AccordingtoareportbyMcKinsey,“Emailis40timesmoreeffectiveatacquiringnewcustomersthanFacebookorTwitter.”Plus,CampaignMonitorstates:“Youare6timesmorelikelytogetaclick-throughfromanemailthanatweet.”Sowhatdostatisticsliketheabovetellus?Sure,prospectsmaybehangingoutonsocialmedia[…]