Trusttakesalifetimetobuildandasecondtodestroy.Thephrase“connectioneconomy”speaksvolumesaboutthisadage–consumerswanttofeelconnectedtothecompaniestheydobusinesswith,andtrustiswhatcementsthatfoundation.Sowhenyousendanemail,orpostastatus,orpreviewavideo,ask[…]
Emailopens,click-throughsandsuccessaredirectlyrelatedtohowrelevantyourmessageistoyouraudience.Findingcommongroundcanbedifficult,butsimpleconsiderationscanboostyourROIsignificantly.Createrelevancewith3simpletips:BestrategicinyourtimingThephrasetimingiseverythinghasmultiplemeaningsinthedigitalspace.Changeisalways[…]
Engagement.Thewordisthrownaroundalot,butwhatdoesitmean?Andmoreimportant,whatdoesitmeanforyourbusiness?Ifyouhave“engagement”asagoalcentraltosuccess,makesureyoucandefineitwithcertaintyandwithinspecificparameters.Engagementonsocialmediamaymeanre-tweetingapostorpinning[…]
Digitalmarketingisscarytosomebecauseit’sextremelyeasytotellwhatworksandwhatdoesn’t.Itsoundscounterintuitive,butthisisintimidatingbecauseitmeansyouwillcomefacetofacewithfailure.Knowingwhattodowiththatfailureiswhatwillmakeyousuccessful.Ifyouseesomethingthat’snotworking[…]
Emailopenrateshoveratabout27%fortheentiremedium.Yourscouldbemoreorless,butonesurefirewaytoincreasethemiswithagreatheadlineorsubjectline.We’veallgottenemailsthatwereDOA(DeletedOnArrival)becausethesubjectlinewasconfusing,irrelevant,ormeaningless.Astrong,compellingheadline[…]
Preciselytargetinganaudiencecanbechallenging.Introducesharedemailandsocialaccountstothemixandyoucouldbemissingthemarkentirely.Thankfully,therearetoolsthatcanensurethatyouremailisdeliveredtotherightaudienceattherighttime.IntherecentInternetProjectsurveybyPewResearchCenter,27%of[…]
Toughquestion,thoughagoodone,becausethesuccessfulpublisherprogramdoesn’thappenbyaccident.Infact,therearemanyfactorscontributingtoapublisherprogram’sabilitytoriseaboveitscompetitionandbecometrulyprofitable.Onefactoristhelevelofinvestmentbyacompanyinthelongevityandgrowthofthatpublisherprogram;[…]
WhatifItoldyou,thatyoucouldbescaringoffseveraltomanyprospectsperday—withoutevenbeingawareofit.“Ignoranceisnotbliss”inthiscase.Ignorancehereiscostingyourcustomers.Whiletheseareonlymetaphorically“sins,”nonetheless,theycouldbesendingyourbottomlinetohellinahandbasket.In[…]
Trusttakesalifetimetobuildandasecondtodestroy.Thephrase“connectioneconomy”speaksvolumesaboutthisadage–consumerswanttofeelconnectedtothecompaniestheydobusinesswith,andtrustiswhatcementsthatfoundation.Sowhenyousendanemail,orpostastatus,orpreviewavideo,ask[…]