You’vegotawebsite,ablog,socialmediapresence,landingpagesandonlineadvertising.You’vegotallyourbasescovered…ordoyou?It’sonemattertohavealltheseinplace,butit’sanothertotrulymakethemostofthem.Inthisarticle,I’llshowyou5techniquesyoucanuseto[…]
Thenumberonereasonyourwebsiteexistsistoperformatask.Thattaskdiffersforeachwebsiteowner.Itisimportanttoneverletyourwebsiterestonitslaurels.Forexample,ifthepurposeofyoursiteistosell—andsalesaredecreasing;youmayneedtolooktoyourwebsiteandsee[…]
Theworld’slargestadvertisingagencieswieldthepowerofpsychologyeverydaytoinfluenceconsumerstoactortobuy.Youshouldbedoingittoo.Thesetacticswork.Evenbetter,theymostlydon’tcostadimetoutilize.Furthermore,thesearenot“selling”techniques.Theyaretechniquesinwhichtospeaktoaprospect’s[…]
Forallonlinemarketing,alargeemaillistislikegold.You’relookingatyourwebsitestats.Youlikethenumbersyouseeforvisitstothepagethathasyouremailsign-upform.However,thestatyoudon’tlikeisthenumberofpeoplethatactuallysignup.Youremaillistisn’tgrowing.You’re[…]
Ifyoureallythinkaboutit,itwasboundtohappen.LikeallSEOtricks,Googlewilltakeexceptionwiththemandshootthemdead.It’sobviousthatPenguinandPandawereonlythebeginningofmoretocome.Andmorehascome.ThisblogpostbyGoogle’sMattCuttsonJanuary20,2014,saysitloud[…]
Manycompaniesandmarketersarewaryofcomparingtheirproductsorbrandtothecompetition.Youhearthingslike:“Isn’tthathelpingpromotemycompetition?”Theansweris:No.Ifyouthinktheconsumerisn’tcomparingtheproductorbrandtoyourcompetition,youarebeingnaive.Ofcourse,theyare.Thisarticlewilltell[…]
ThepastyearsawseveralchangesthataffectedInternetmarketing.Thecontinualgrowthofmobileandsocialmedia,totheshifttowards“me-commerce,”tochangesinsearchenginealgorithmsfocusingoncontentoverSEO,andmore;allmeantmarketershadtochangetacticsin2013.Ifyouhaven’talreadymadechangestoyourmarketingtactics,[…]
Isyouremaillistshrinking?Doyouloseasmanysubscribersasyougain?More?Haveyouropenratesfallen?Gettingfewerclick-throughsthanbefore?Anyoneoftheseisbadnewsforyouremailmarketing.Ifallofthesearehappening,yourlistmaybeintrouble.Let’sfaceit,someonethathasstopped[…]
You’vegotawebsite,ablog,socialmediapresence,landingpagesandonlineadvertising.You’vegotallyourbasescovered…ordoyou?It’sonemattertohavealltheseinplace,butit’sanothertotrulymakethemostofthem.Inthisarticle,I’llshowyou5techniquesyoucanuseto[…]