23 Mind-Blowing Email Marketing Stats

Emailmarketingcontinuestorankamongthemosteffectivestrategiesforconnectingwithyourtargetaudience.However,withconstantgrowthinthedigitalspace,it’seasytolosetrackofjusthowpowerfulthetried-and-truemediumcanbe.Don’tjusttakeourwordforit—checkoutthese23industry-changingemailstatisticsfromacross[…]
Build Trust, Strengthen Relationships

Trusttakesalifetimetobuildandasecondtodestroy.Thephrase“connectioneconomy”speaksvolumesaboutthisadage–consumerswanttofeelconnectedtothecompaniestheydobusinesswith,andtrustiswhatcementsthatfoundation.Sowhenyousendanemail,orpostastatus,orpreviewavideo,ask[…]
3 Keys to Creating Relevance

Emailopens,click-throughsandsuccessaredirectlyrelatedtohowrelevantyourmessageistoyouraudience.Findingcommongroundcanbedifficult,butsimpleconsiderationscanboostyourROIsignificantly.Createrelevancewith3simpletips:BestrategicinyourtimingThephrasetimingiseverythinghasmultiplemeaningsinthedigitalspace.Changeisalways[…]
Building and Engaging Your Target Audience

Engagement.Thewordisthrownaroundalot,butwhatdoesitmean?Andmoreimportant,whatdoesitmeanforyourbusiness?Ifyouhave“engagement”asagoalcentraltosuccess,makesureyoucandefineitwithcertaintyandwithinspecificparameters.Engagementonsocialmediamaymeanre-tweetingapostorpinning[…]
How Can “Big Data” Help You?

Digitalmarketingisscarytosomebecauseit’sextremelyeasytotellwhatworksandwhatdoesn’t.Itsoundscounterintuitive,butthisisintimidatingbecauseitmeansyouwillcomefacetofacewithfailure.Knowingwhattodowiththatfailureiswhatwillmakeyousuccessful.Ifyouseesomethingthat’snotworking[…]
4 Simple Tricks for a Better Subject Line

Emailopenrateshoveratabout27%fortheentiremedium.Yourscouldbemoreorless,butonesurefirewaytoincreasethemiswithagreatheadlineorsubjectline.We’veallgottenemailsthatwereDOA(DeletedOnArrival)becausethesubjectlinewasconfusing,irrelevant,ormeaningless.Astrong,compellingheadline[…]
Reach shared email account users with response-based targeting

Preciselytargetinganaudiencecanbechallenging.Introducesharedemailandsocialaccountstothemixandyoucouldbemissingthemarkentirely.Thankfully,therearetoolsthatcanensurethatyouremailisdeliveredtotherightaudienceattherighttime.IntherecentInternetProjectsurveybyPewResearchCenter,27%of[…]
How Do I Know My Publisher Solution is Best for Me?

Toughquestion,thoughagoodone,becausethesuccessfulpublisherprogramdoesn’thappenbyaccident.Infact,therearemanyfactorscontributingtoapublisherprogram’sabilitytoriseaboveitscompetitionandbecometrulyprofitable.Onefactoristhelevelofinvestmentbyacompanyinthelongevityandgrowthofthatpublisherprogram;[…]

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