IjustloveagoodgameofWordswithFriends,don’tyou?Eventhoughit’sjustafriendlycompetition,Ican’thelpfeelingsatisfiedwhenIarrangea96-pointwordforawin.Socialgamingiswhereit’sat—WordswithFriendsalonecounted1,100,000activeusersin2012.FromtheInternet-basedGuildWars[…]
Intheworldof7-secondelevatorpitches,e-mailmarketinghassomestiffcompetition.It’snotenoughtograbcustomerattention,youhavetokeepit.Youhavetopersuadecustomerstotakeaction,andtheonlywayyoucandothatisbygettingthemtoopenandreadyourmessages.Unfortunately,theaverageopen[…]
Haveyoueverconsideredhowtheamountoftimeyouspendcrankingoute-mailstocustomersandansweringinquiriesimpactsyourbottomline?Runthenumbers.Youmightfindthatyoureffortstokeepyourselfinfrontofyourcustomersanddrawtraffictoyoursiteareactuallygnawingawayonyourprofits.Butaffiliate[…]
PerhapsthebiggestmarketingstrategytocomeoutoftheSoLoMo(Social,Local&Mobile)trendisgeo-targeting(akalocation-basedmarketing).Advertisingtotherightpeopleintherightplacesinreal-timeisprovingtobealucrativeplanforadvertisersallalongthesalesspectrum.Consideringthat75%ofsmartphoneusersusetheirdevices[…]
It’sonlyAprilandmostofthecrystalballNewYear’spredictionsbloggersmadeaboutwhattheybelievewouldbethetrends-to-watchinaffiliatemarketingthisyearareunraveling.Let’stakealookatalltheonce-popularfadsthatwillcontinuetogoupinsmokeoverthenextseveralmonths.1.MarketingAutomation.Yep,the[…]
Withmorethanonebillionusers,Facebookisafantasylandforonlinemarketers.Buttamingthissocialmediabehemothrequirespatience,creativity,andmarketingsmarts.Youcan’tjustburstontotheNewsfeed,adsblazin’,andexpectthemoneytostartrollingin.Youmustpracticepatienceandplanyoureverymove.Makingmoneywith[…]
Iwasbrowsinganaffiliatemarketingforumtheotherdayandcameacrossaninterestingquestionposedbyoneoftheparticipants.Shewantedtoknowwhatinformationdoaffiliatescommonlyaskforthatisnotprovidedbythemajornetworks?Inotherwords,howcannetworkshelptheirpublisherssucceed?Therewerejusta[…]
Whenitcomestosocialmarketing,measuringROIisatrickyticket.Itcan’tbemeasuredindollarsandcents,whichreallyfreaksoutthebeancounters.Instead,yourROImustbegaugedintermsofreputation,brandawarenessandcustomerloyalty.Toomanycompaniestrytoanalyzetheirsocialmarketingresultsthroughthenarrow[…]
IjustloveagoodgameofWordswithFriends,don’tyou?Eventhoughit’sjustafriendlycompetition,Ican’thelpfeelingsatisfiedwhenIarrangea96-pointwordforawin.Socialgamingiswhereit’sat—WordswithFriendsalonecounted1,100,000activeusersin2012.FromtheInternet-basedGuildWars[…]