Searchengineoptimization(SEO)istheArnoldHorshackofaffiliatemarketing.Onthe70ssitcom,WelcomeBack,Kotter,thealways-overzealoushighschoolstudent,whenaskedaquestionbyMr.Kotter,wouldexcitedlyraisehishandandyell,“Ooh!OohOoh!”togettheteacher’sattention.Inthesameway,SEOprovidesawayforyoursitestodraw[…]
Mobileadvertisingiswhereit’satrightnow,andtheindustryisgrowingfasterthananyonecouldhavepredicted.Currentforecastssuggestthatrevenuefrommobileadvertisingwilltop$11.4billionthisyear,withretailersconsistentlyreportingasignificantincreaseintrafficfrommobileusers.Yet,manyadvertiserswillmissoutonthisgoldmine[…]
TheotherdayItookabreatherandcaughtuponsomeindustryreading.WhilebrowsingYahoo!Finance,Icameacrossapressreleasepredictingonlinemarketingtrendsfor2013.Itcaughtmyattentionbecausethewritermentionedaffiliatemarketingandhowitwillbecomeincreasinglypopularamongonlinemarketingneophytes.Icontinuedreadingand[…]
Regardlessoftheindustry,growthinsocialmediaeasilynabsaslotinthetopthreetrendstofollowin2013.Intheadvertisingindustry,socialmediaplatformsaresuchamarketingpowerhousethatifyouaren’tinjectingyouronlinecampaignswithopportunitiesforconsumerstoparticipate,engageandsharethenyouruntherisk[…]
Landingpagesrepresentthetippingpointforaffiliatemarketers.Whenapotentialcustomerreachesalandingpage,heiseithergoingtogoallthewayorclickaway.Afterarrivingonapage,ittakesacustomerabout5secondstomakethedecision.Ifyourdatashowsmoreabandonmentsthanconversions,youmight[…]
Don’tbuyintothemindsetthataffiliatemarketingisasaturatedindustryorthatturningaprofitisdarnnearimpossible.Thoughitmayseemlikethatattimes,thetruthisthatuntappedtrafficsourcesarebeingdiscoveredeverydaybyaffiliateswhoknowthatindustryinnovationstartswiththem.Withalittleingenuity[…]
Generatingqualityleadsisliketrackingabiggame.Youhavetofindtheperfecthuntingsite,stalkyourprey,andmoveinforthekill.Butwhilemostbiggamehuntersenjoythethrillofthehunt,affiliatemarketersknowtrackingnewleadsisallaboutsurvival.Similartohuntingbiggame,trackingdown[…]
Affiliatemarketingcanbealonelyprofession.FormanyindependentInternetmarketers,thedayisspentinfrontofacomputer,communicatingwiththeoutsideworldviatextore-mail.Perhapsthereisanoccasionalphonecallthatservesasareminderthathumanitystillexists.Veryfewaffiliatescanboastofastrongsupport[…]
Searchengineoptimization(SEO)istheArnoldHorshackofaffiliatemarketing.Onthe70ssitcom,WelcomeBack,Kotter,thealways-overzealoushighschoolstudent,whenaskedaquestionbyMr.Kotter,wouldexcitedlyraisehishandandyell,“Ooh!OohOoh!”togettheteacher’sattention.Inthesameway,SEOprovidesawayforyoursitestodraw[…]