Therearemanytrendsinemailmarketingthatwillnotbegoingawayanytimesoon,andpersonalizationisabigoneofthosetrends.While,asmarketers,weaimatacquiringasmuchconsumerdataaswecan,wealsowanttoacquiretherighttypeofdata.Datawecanusetokeep[…]

Therearemany‘secrets’and‘bestpractices’abouthowtoturnyourcontentintoprofit,butattheendofthedaywhatdoallofthosepieceslooklike?Howcanacompanylooktoturntheireverydaycontentintoincome?Whetheryouareanemergingcompanywithafewemployeesoralarge[…]

Howdoesacompanygaugethesuccessofitsemailcampaigns?Aretherekeyfactorsthatcanhelpincreasetheconversionrateofthesecampaigns?Ofcourse,thosefactorscanvarydependingonthegoalofyouremailandtheaudienceyouareapproaching.Hereareafewkeyfactorsandbasictipstohelp[…]

Withtheworldcontinuallyevolvinginamoretechnologicallyadvancedway,itisbecomingmoreandmoreimportanttoremainfocusedonhowweareengagingwithclients,currentandprospective.Emailcampaignshavebeenthemostaffordablewaytoadvertisetoconsumersformanyyearsrunning.Andmanymarketingmanagerscontinuetoseethis[…]

Itissadbuttrue,thatnotallemailsareequallyrepresentedacrosstheboard.Whyisthat?Becausewhatisdeemedcriticalandwhatperformsthebestamongstconsumersdiffersquitedramatically.Let’stakealookatwhysomeemailsthatareconsideredlessimportanttoabusinessareactuallyhighlyimportanttothe[…]

People,generallyspeaking,areatrustinggroup.Andasconsumers,theywanttotrustthatwhatadvertisersaregivingthemisofsomeworth.Whentheybegintothinkotherwiseiswhenthetidesturn,andyouremailsarenolongerwelcomeintheirinboxesandbegintofeelmorelikespam.Howdoesone[…]

Emailisnotdead,nomatterwhatsomepeoplesay,we’vetalkedaboutitbefore.Itisstillproventobeaneffectiveandaffordablemeansofcommunicatingandadvertising.Butthat’snottosaythatemailfacingitsfairshareofchallenges.Whenlookingatengagement,itisimperativetounderstandthepotentialchallengesof[…]

ThisisastatementthatIhearalmostdaily–emailisdying.Andalmosteverydayafterhearingthisstatement,Iaskthepersonwhosemouthitcameoutofhowmanytimestheychecktheiremaileachday?Andusually,wegobacktohavinganintelligentadultconversationatthatpoint.ButsometimesI[…]