Manypublishersareunclearaboutthedifferencesbetweenemailnewslettersandmarketingemails.Theywonderwhytheyneedboth.ConfusionbetweenEmailMarketingvs.NewsletterMarketingresultsinusingeachthewrongway.Inthis2-partseries,youwilllearnhowtouseeachcorrectlyandtoyouradvantage.Thedifferencebetweenemailnewslettersand[…]
Oneofthebiggestmisconceptionsmanycompanieshaveisthatemailmarketingandsendinganemailnewsletterarethesame.Theyarenot.EmailMarketingvs.NewsletterMarketinghasimportantdifferencesyoumustknow.Anemailnewsletterandamarketingemailhavetwoseparateanddistinctiveroles.Manycompaniesblurthelinesbetweenthesetwo[…]
AccordingtoareportbyMcKinsey,“Emailis40timesmoreeffectiveatacquiringnewcustomersthanFacebookorTwitter.”Plus,CampaignMonitorstates:“Youare6timesmorelikelytogetaclick-throughfromanemailthanatweet.”Sowhatdostatisticsliketheabovetellus?Sure,prospectsmaybehangingoutonsocialmedia[…]
ContentMonetizationisatermthatisusedfrequentlyintoday’smarketingworld.Butwhatdoesitmean?Howdoyouassignvaluetowordsorimages?Subhubdefinescontentas“anythingthatcanbedigitizedanddeliveredfromthecreatortotheconsumerovertheInternet.Thisincludestext,images,music,videoandsoftware.”Tomonetizesomething[…]
Therearemany‘secrets’and‘bestpractices’abouthowtoturnyourcontentintoprofit,butattheendofthedaywhatdoallofthosepieceslooklike?Howcanacompanylooktoturntheireverydaycontentintoincome?Whetheryouareanemergingcompanywithafewemployeesoralarge[…]
Withthetendencyofbuyerstoexpect,almostdemand,instantgratification(thankstothecellphoneindustryforthetechnologyboost),companiesarehavingtolookattheirbuyersdifferently.Digitalbuyershaveafewkeydifferencesassociatedwiththeirhabitsthanatraditionalbuyerwould.1.Digitalbuyersaremoreknowledgeable.Duetohaving[…]
Recently,we’vehadalotofconversationsaboutcontentmarketing.First,whatiscontentmarketingreally?Theformalizeddefinitionstatesthat“contentmarketingisthemarketingandbusinessprocessforcreatinganddistributingrelevantandvaluablecontenttoattract,acquire,andengageaclearlydefinedandunderstoodtargetaudience–withtheobjectiveofdrivingprofitablecustomer[…]
Thesuccessofyourdigitalmarketinginitiativescanbeeasilymeasuredbyengagement.Thelevelofinteractioncreatedbetweenyourbrandandyouraudienceinthedigitalspacecanbeverytellingwhenitcomestotheeffectivenessofyourmarketingefforts.But,notallengagementiscreatedequalandit’simportantthatyourmind[…]
Manypublishersareunclearaboutthedifferencesbetweenemailnewslettersandmarketingemails.Theywonderwhytheyneedboth.ConfusionbetweenEmailMarketingvs.NewsletterMarketingresultsinusingeachthewrongway.Inthis2-partseries,youwilllearnhowtouseeachcorrectlyandtoyouradvantage.Thedifferencebetweenemailnewslettersand[…]