SEO & SEM

Measuring the True Value of Audience Engagement Across Digital Media

Thesuccessofyourdigitalmarketinginitiativescanbeeasilymeasuredbyengagement.Thelevelofinteractioncreatedbetweenyourbrandandyouraudienceinthedigitalspacecanbeverytellingwhenitcomestotheeffectivenessofyourmarketingefforts.But,notallengagementiscreatedequalandit’simportantthatyourmind[…]
3 Easy Steps for Improving Your Content Archives

Contentarchivesplayhugelybeneficialrolesinkeepingtrafficrollingthroughyoursiteandfuelingyourmonetizationefforts.Asyouaddcontenttoyourwebsite—throughablog,landingpageorotherwise—youareaddingtothelibraryofkeywordsthatcanhelpyoutobefoundonline.WithproperSEOoptimizationand[…]
4 Tips for Creating Relevant Content

Plentyoftimes,we’vetalkedaboutcontentrelevancebeingakeyfactorinachievinggreatopenratesandconsistentemaildeliverability.Butjusthowdoyoubuildthatrelevance?1.Knowyouraudience.Knowwhoyouwanttotalkwithandensurethatyouraudienceisthesameaudiencethat’salreadyonyourwebsiteand[…]
Why Design Matters More Than Ever

Redefinedesign?Forgetaboutit.Designevolvesand,especiallywheretheonlineworldisconcerned,it’sbeenmakinghugestridesforyears.Designisnolongertheactof“makingitpretty.”Withtheriseofdata-drivendesign,it’snowasmuchofascienceasitisanart—thosethathavemastered[…]
Going Mobile: The Challenges Ahead

Foradvertisers,infiltratingthemobilespaceatfullforceisn’teasy.Screensaresmaller,contentisrefinedandtheexperienceisoptimizedforease,speedandefficiency.Inanenvironmentwhereuser-friendlydesigncomesatasignificantpremium,advertisersarechallengedtoinnovatebeforetheirreachiscompromised.AtMediaNext2014,JeffBarish,Head[…]
Build Trust, Strengthen Relationships

Trusttakesalifetimetobuildandasecondtodestroy.Thephrase“connectioneconomy”speaksvolumesaboutthisadage–consumerswanttofeelconnectedtothecompaniestheydobusinesswith,andtrustiswhatcementsthatfoundation.Sowhenyousendanemail,orpostastatus,orpreviewavideo,ask[…]
7 Marketing Sins That Scare Away Prospects

WhatifItoldyou,thatyoucouldbescaringoffseveraltomanyprospectsperday—withoutevenbeingawareofit.“Ignoranceisnotbliss”inthiscase.Ignorancehereiscostingyourcustomers.Whiletheseareonlymetaphorically“sins,”nonetheless,theycouldbesendingyourbottomlinetohellinahandbasket.In[…]
5 Techniques To Boost Your Online Business

You’vegotawebsite,ablog,socialmediapresence,landingpagesandonlineadvertising.You’vegotallyourbasescovered…ordoyou?It’sonemattertohavealltheseinplace,butit’sanothertotrulymakethemostofthem.Inthisarticle,I’llshowyou5techniquesyoucanuseto[…]

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