Google’sPenguinputthedeepfreezetoandPandabear-pawslappedthearticledirectoriesseriouslyhard.Thatleftmanywonderingifarticlemarketingisdeadordying.Dead?No.Dying?Well,what’sdyingisonlytheformerpracticeofusingarticlesfromarticlebanksthatthousandsofothersalsouse.Allisnotlost.As[…]
Thatisthequestion,andit’sonethatpopsupquiteabit.Theanswerdependsonwhatyouwanttoachievebasedonyoursalesandmarketinggoalsaswellashowmuchtimeandmoneyyouhaveavailable.Thebottomlineisthatyouhavetocontinuallyworktoincreasesitetrafficin[…]
Experienceiseverythingtocustomers.Theywantthetotalpackage:interaction,personalization,uniquenessandcreativity.Engagingyourcustomersandmotivatingthemtoparticipatewithyourbrandonlinethroughyourcontentofferingsisoneofthequickestwaystosnipsometimeoffthesalescycleanddriverevenue.Puttingthesefourcontentmovesintomotion[…]
Asyouweregrowingup,youcategorizedkidsinyourclassesfromK-6aseither“sharers”or“non-sharers.”SometimesthatmeantsharingatreatyourMompackedinyoursacklunch…or,maybeitwassharingyourextrapencilwhenbothofyourpalsbrokeduringatest.Yousharedbecausethat’swhoyou[…]
Theglobalmarketingtrendisexpectedtocontinuethisyearascompaniesofallshapesandsizestrytoexpandtheirreachandfindnewcustomers.Internetmarketingisafairlyinexpensivewaytotesttheinternationalwaters,butthereisarightwayandawrongwaytogoaboutit.Herearea[…]
Payingmoneytopromoteyourownbrandonlinewhenitisalreadyatopcontenderseemsalittlecounterintuitive,doesn’tit?Whythrowmoneyatpaid-searchmarketingwhenyourbrandalreadyrankingNo.1inanorganicsearch?Intimesoftightbudgets,itjustdoesn’tseemtomakegoodbusinesssense.But,theseare[…]
Searchengineoptimization(SEO)istheArnoldHorshackofaffiliatemarketing.Onthe70ssitcom,WelcomeBack,Kotter,thealways-overzealoushighschoolstudent,whenaskedaquestionbyMr.Kotter,wouldexcitedlyraisehishandandyell,“Ooh!OohOoh!”togettheteacher’sattention.Inthesameway,SEOprovidesawayforyoursitestodraw[…]
Google’sPenguinputthedeepfreezetoandPandabear-pawslappedthearticledirectoriesseriouslyhard.Thatleftmanywonderingifarticlemarketingisdeadordying.Dead?No.Dying?Well,what’sdyingisonlytheformerpracticeofusingarticlesfromarticlebanksthatthousandsofothersalsouse.Allisnotlost.As[…]