ContentMonetizationisatermthatisusedfrequentlyintoday’smarketingworld.Butwhatdoesitmean?Howdoyouassignvaluetowordsorimages?Subhubdefinescontentas“anythingthatcanbedigitizedanddeliveredfromthecreatortotheconsumerovertheInternet.Thisincludestext,images,music,videoandsoftware.”Tomonetizesomething[…]

Howdoyoucalculatewhetheryourmarketingeffortsareworking?Doyoulookatyouremailopenrates?Doyoucheckyourclick-throughpercentages?Haveyouevercalculatedyourchurnrate?Doyouknowthelifetimevalueofacustomer?Thesearealleffectivewaystotellifyourmarketingeffortsarecausingthedesired[…]

Youremailsubscribersareimportant,notonlytoyouroverallmarketingplanbuttoyourdigitalplaninparticular.Whydoyouask?Becausetheyhavespecificallyaskedoragreedtoreceiveyourinformation.Theyareapre-qualifiedgroupofpeoplethatalreadyfindvalueinyouroffering.Youremailsubscriberstrustyourbrandand[…]

Doesyourcompanyhaveaneffectiveemailmarketingcampaign?Ofcourse,itdoes.Weallwanttobelievewearegreatandwhatwehavetosayisequallyasgreat.Yetthetruthis,ifwearen’tlookingatthereportsandcontinuouslytweakingourprograms,wearenotbeingeffective.Weknowwhat[…]

Howmanysocialmediasitesdoyouvisitinaday?Inanhour?OftheAmericanpopulation,76%ownatleastonesocialmediaaccount.ThreeoutoffourAmericansareinteractingwithinthesocialsphereregularly.Thisnumberhastripledinthepastnineyears.Itisnowondertherehasbeensomuch[…]

Didyouknowthateveryyear,nomatterhowhardyouworkatincreasingyouremailsubscriberlistyouwilllikelyhaveabouta25%attritionorchurnrate?Thatequatestooneinfouremailaddressesonyourlistdroppingoffforonereasonoranother.Alsomeansthatyouremail-buildingeffortsneedtostayahead[…]

Inaworldwithsomanyoptions,retailersandcompaniesarelookingforalternativewaystoretaintheircustomers.Indoingsotheyarethinkingoutsidetheboxandcombiningthefunofgamingwiththeabilitytogainandretainloyalcustomers.Retentioncanbecostly,soifacompanycankeepacustomer[…]

Companiesareforeverlookingtoimprovetheirmarketingstrategiesandgetbetterconversionratesfromthedifferentavenuestheyuse.Wehaveuncoveredsomekeyitemsbehindcreatingactionableemails,andtheresoundingconnectionistogetyourclientinvolvedandtofurtherengagethem.Hereareafewwaysthatrespondentshaveindicatedincreased[…]