Therearemanyvariationsofmobileinboxesavailablebasedondeviceandloyalties.Earlierthisyear,Googleannouncedthatitnowhad900millionusersonamonthlybasis.Atthesametime,theyalsoreleasedthat75%ofGmailusersareopeningtheiremailonamobiledevice.So,itisonlynaturalthatGooglewould[…]
Inourlastpost,wetalkedabouthoweffectivemobileengagementhasbecomeforemailmarketing.Wesharedinterestingfactoids,like45%ofemailopensoccurviaamobiledevice,andthatemailisstillthemostaffordablewaytoconnectwithyourclientbase.Wewouldliketoexpandonthenumbersassociatedwithemailmarketing[…]
Itiswidelyknownthatmobiledevicesareeverywhere.Youwillbehard-pressedtogoforlongperiodsoftimewithoutseeingsomeonewithacellphoneortabletintheirhands.Why?Therearemanyreasons,suchastheirconvenienceormobility,butthat’snotwhywe’reheretoday.Rather,let’slookathow[…]
Theterm“goingmobile”isathingofthepast.We’remobile.We’rehere.We’vebeen“going,going…”forquitesometime.And,becausemobileisnowherenear“gone,”it’smoreimperativethaneverthatmobileengagementisasignificantconsiderationinyourmarketingstrategy—especiallyinemail.AsofJanuary2015,moreemail[…]
Newdatareportsthat79%oftop-performingcompanieshavebeenleveragingthepowerofmarketingautomationformorethantwoyears.Asadoptioncontinuestogrow,marketersareclearlyseeingthevaluemarketingautomationbringstocustomeracquisitionandretention.Whereimplemented,automationsolutionscanamplifyyourROIwithboostedreach,engagementandevendriverevenuewhileexpeditingyour[…]
Deliveringanemailtoyouraudiencegoeswellbeyondsimplyhittingtheinbox.Eveninbusinessemail,drivingROIrequiresyoutogettheclick.Withtheriseofcontentmarketingstrategies,bannerblindnessandinboxesfullofcompetingmessages—manyB2Bmarketersareasking,“whyisn’tthisworking?”Theanswersarefairlystraightforward:1.YourCTAislost[…]
Emailmarketingcontinuestobetheworkhorseofthemarketingindustryasuserscontinuetogrowandmessagetypesevolve.WiththerecentreleaseofnewdataoneMarketer,thesearetheemailstatsyoumustknowrightnow.1.72.4%oftheUSpopulationusesemail.Includingmorethan84%ofUSInternetusers,[…]
Inthemidstofearlysummerhalfmarathontraining,Irealizedthatthesewordsofmine—runningandemail—aren’tquitesodifferent.Infact,manyofthesecretsrunnersuseintheirtrainingcanhelpusbesignificantlybettermarketerswhenappliedtoemail.SetGoalsRunnersrarelydiveheadfirstintorunning[…]
Therearemanyvariationsofmobileinboxesavailablebasedondeviceandloyalties.Earlierthisyear,Googleannouncedthatitnowhad900millionusersonamonthlybasis.Atthesametime,theyalsoreleasedthat75%ofGmailusersareopeningtheiremailonamobiledevice.So,itisonlynaturalthatGooglewould[…]