A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation
In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge. After analyzing mailing behavior for over a hundred email senders, […]
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Email Marketing
Hunting For Spam?
Gmail uses Google’s innovative technology to keep spam from swimming into your inbox. Is Google serious? Innovative? Crazy? Most folks will tell you, “why bother?” Getting into the inbox with gmail penguin filtering is futile, impossible, nuts. Getting into Fort Knox is easier. I mean, Google can’t even inbox their own messages, what makes you […]
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Email Marketing