Inthemidstofearlysummerhalfmarathontraining,Irealizedthatthesewordsofmine—runningandemail—aren’tquitesodifferent.Infact,manyofthesecretsrunnersuseintheirtrainingcanhelpusbesignificantlybettermarketerswhenappliedtoemail.SetGoalsRunnersrarelydiveheadfirstintorunning[…]
Newdatareleasedintheindustryiscausingastiraroundmobileemail.Withrecentreportsstatingthatmobileemailconversionratesjumped70%inthelastyearandthatoffersarethemobilewidelypreferredcontenttoreceive,mailersarequicklyjumpingonboardtodelivermobile-optimizedemailofferstomakemoneyfromtheir[…]
Thesuccessofyourdigitalmarketinginitiativescanbeeasilymeasuredbyengagement.Thelevelofinteractioncreatedbetweenyourbrandandyouraudienceinthedigitalspacecanbeverytellingwhenitcomestotheeffectivenessofyourmarketingefforts.But,notallengagementiscreatedequalandit’simportantthatyourmind[…]
Adirtylittlesecret:mostofmyblogpostsbeginasquestionssomeoneasked.Intruth,itmakesiteasiertohaveaconversationandrelayinformationthantojustregurgitatemarketingmessagesyoudon’treallywanttohear.Youcanthankmelater.Alltoooften,though,Igetcaughtupansweringthosequestions[…]
Plentyoftimes,we’vetalkedaboutcontentrelevancebeingakeyfactorinachievinggreatopenratesandconsistentemaildeliverability.Butjusthowdoyoubuildthatrelevance?1.Knowyouraudience.Knowwhoyouwanttotalkwithandensurethatyouraudienceisthesameaudiencethat’salreadyonyourwebsiteand[…]
Hi%%USERNAME%%!Timeandtimeagain,emailpersonalizationhasprovenitsvalue.However,alltoooften,inboxesarefilledwithwildattemptsatconnectingthataren’tactuallyallthateffective.Andinthesituationinwhichyourpersonalizationeffortsfailcompletely—itcanactuallyworkagainstyou.Today,Iopenedanemailbased[…]
NewdatareleasedbyeMarketer.comshowsthatemailuseintheUShasnotonlygrownbutisexpectedtocontinueitsgrowththrough2019.Statshaveshowna6.3%increaseinthenumberofemailuserssince2013—risingto232.8millionusersin2015.Thegrowthisattributedtoemailbeingakeymethod[…]
Youremaillistisquitepossiblyyourmostvaluableconnectiontoyouraudience.Ifmaintainedwell,thenaturalgrowthofyourlistcanhelpyoutomaketrusted,honestconnectionswithusersthattrulywanttoreceiveyourcontent.Organicgrowthcantakequiteabitoftime—buttherearesolutionsforexpediting[…]
Inthemidstofearlysummerhalfmarathontraining,Irealizedthatthesewordsofmine—runningandemail—aren’tquitesodifferent.Infact,manyofthesecretsrunnersuseintheirtrainingcanhelpusbesignificantlybettermarketerswhenappliedtoemail.SetGoalsRunnersrarelydiveheadfirstintorunning[…]