It’sthattimeofyear,whenmarketingteamsaremakinglast-minutetweakstotheirholidayadcampaigns,settingupadditionalpushnotifications,emailsandsalebrochures.Allinthenameofonlinesales.WithBlackFridaymigratingfromin-storesalestoonlinesales,thetraditionalmarketingstrategiesaresomewhatathingofthepast.Withmore[…]
Usersarereceivingmoreemailsthaneverthesedays.Ifyouwantyouremailstoreachthem,therearethingstokeepinmind.NotonlydoyouneedtofollowCAN-SPAMguidelinesforunsubscribelinks,butyoushouldonlybemailedtouserswhowanttoreceiveyourmail.Mailingtouserswhodon’twantit[…]
Therearemanyvariationsofmobileinboxesavailablebasedondeviceandloyalties.Earlierthisyear,Googleannouncedthatitnowhad900millionusersonamonthlybasis.Atthesametime,theyalsoreleasedthat75%ofGmailusersareopeningtheiremailonamobiledevice.So,itisonlynaturalthatGooglewould[…]
Inourlastpost,wetalkedabouthoweffectivemobileengagementhasbecomeforemailmarketing.Wesharedinterestingfactoids,like45%ofemailopensoccurviaamobiledevice,andthatemailisstillthemostaffordablewaytoconnectwithyourclientbase.Wewouldliketoexpandonthenumbersassociatedwithemailmarketing[…]
Itiswidelyknownthatmobiledevicesareeverywhere.Youwillbehard-pressedtogoforlongperiodsoftimewithoutseeingsomeonewithacellphoneortabletintheirhands.Why?Therearemanyreasons,suchastheirconvenienceormobility,butthat’snotwhywe’reheretoday.Rather,let’slookathow[…]
Theterm“goingmobile”isathingofthepast.We’remobile.We’rehere.We’vebeen“going,going…”forquitesometime.And,becausemobileisnowherenear“gone,”it’smoreimperativethaneverthatmobileengagementisasignificantconsiderationinyourmarketingstrategy—especiallyinemail.AsofJanuary2015,moreemail[…]
Deliveringanemailtoyouraudiencegoeswellbeyondsimplyhittingtheinbox.Eveninbusinessemail,drivingROIrequiresyoutogettheclick.Withtheriseofcontentmarketingstrategies,bannerblindnessandinboxesfullofcompetingmessages—manyB2Bmarketersareasking,“whyisn’tthisworking?”Theanswersarefairlystraightforward:1.YourCTAislost[…]
Emailmarketingcontinuestobetheworkhorseofthemarketingindustryasuserscontinuetogrowandmessagetypesevolve.WiththerecentreleaseofnewdataoneMarketer,thesearetheemailstatsyoumustknowrightnow.1.72.4%oftheUSpopulationusesemail.Includingmorethan84%ofUSInternetusers,[…]
It’sthattimeofyear,whenmarketingteamsaremakinglast-minutetweakstotheirholidayadcampaigns,settingupadditionalpushnotifications,emailsandsalebrochures.Allinthenameofonlinesales.WithBlackFridaymigratingfromin-storesalestoonlinesales,thetraditionalmarketingstrategiesaresomewhatathingofthepast.Withmore[…]