Email Marketing

Email Subscriber Growth

Youremailsubscribersareimportant,notonlytoyouroverallmarketingplanbuttoyourdigitalplaninparticular.Whydoyouask?Becausetheyhavespecificallyaskedoragreedtoreceiveyourinformation.Theyareapre-qualifiedgroupofpeoplethatalreadyfindvalueinyouroffering.Youremailsubscriberstrustyourbrandand[…]
What’s in Your Email?

Doesyourcompanyhaveaneffectiveemailmarketingcampaign?Ofcourse,itdoes.Weallwanttobelievewearegreatandwhatwehavetosayisequallyasgreat.Yetthetruthis,ifwearen’tlookingatthereportsandcontinuouslytweakingourprograms,wearenotbeingeffective.Weknowwhat[…]
How Social Can Grow Your Email List

Howmanysocialmediasitesdoyouvisitinaday?Inanhour?OftheAmericanpopulation,76%ownatleastonesocialmediaaccount.ThreeoutoffourAmericansareinteractingwithinthesocialsphereregularly.Thisnumberhastripledinthepastnineyears.Itisnowondertherehasbeensomuch[…]
Churn Rate – Why Are They Leaving?

Didyouknowthateveryyear,nomatterhowhardyouworkatincreasingyouremailsubscriberlistyouwilllikelyhaveabouta25%attritionorchurnrate?Thatequatestooneinfouremailaddressesonyourlistdroppingoffforonereasonoranother.Alsomeansthatyouremail-buildingeffortsneedtostayahead[…]
Creating Actionable Emails

Companiesareforeverlookingtoimprovetheirmarketingstrategiesandgetbetterconversionratesfromthedifferentavenuestheyuse.Wehaveuncoveredsomekeyitemsbehindcreatingactionableemails,andtheresoundingconnectionistogetyourclientinvolvedandtofurtherengagethem.Hereareafewwaysthatrespondentshaveindicatedincreased[…]
Email Personalization

Therearemanytrendsinemailmarketingthatwillnotbegoingawayanytimesoon,andpersonalizationisabigoneofthosetrends.While,asmarketers,weaimatacquiringasmuchconsumerdataaswecan,wealsowanttoacquiretherighttypeofdata.Datawecanusetokeep[…]
Key Factors for Gauging Email Response

Howdoesacompanygaugethesuccessofitsemailcampaigns?Aretherekeyfactorsthatcanhelpincreasetheconversionrateofthesecampaigns?Ofcourse,thosefactorscanvarydependingonthegoalofyouremailandtheaudienceyouareapproaching.Hereareafewkeyfactorsandbasictipstohelp[…]
Email Marketing & Pop-ups

Withtheworldcontinuallyevolvinginamoretechnologicallyadvancedway,itisbecomingmoreandmoreimportanttoremainfocusedonhowweareengagingwithclients,currentandprospective.Emailcampaignshavebeenthemostaffordablewaytoadvertisetoconsumersformanyyearsrunning.Andmanymarketingmanagerscontinuetoseethis[…]

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