Ad-Notes: The Adstation Blog

  • 17-reporting
    Automate and Customize Your AdStation Reports with API Explorer Automate and Customize Your AdStation Reports with API Explorer

    Automate and Customize Your AdStation Reports with API Explorer

Automate and Customize Your AdStation Reports with API Explorer

By popular request, AdStation has created a back-end reporting interface for our publishers to access the individual data points our online reporting uses to create pre-packaged reports. This feature, called API Explorer, is available to all publishers and allows you to automate your systems to retrieve performance data directly from AdStation. Additionally, it allows you to construct custom reports within the API Explorer interface. Contact your Account Manager for a full walk-through on customizing your […]

By |September 17th, 2014|Blog|
  • 11-trust
    Trust That Sticks Trust That Sticks

    Trust That Sticks

Trust That Sticks

Trust. It’s the social superglue that binds you to your own success. And, you make that superglue—all by yourself. Unless you screw it up. (Do not screw it up.) Trust is important. Whether it’s your personal life or your business life, trust must always be earned and it’s never easy to regain once lost. Email marketing is only effective when a trio of basic trust conditions are met: your audience needs to trust you, you need […]

By |September 11th, 2014|Blog|
  • infographic-banner
    [Infographic] Integrating Video with Email [Infographic] Integrating Video with Email

    [Infographic] Integrating Video with Email

[Infographic] Integrating Video with Email

It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all… The Perfect Pair Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online. 78% of people watch at least one video each week Worldwide mobile email users total more than 897 million Video is 6 […]

By |August 28th, 2014|Blog|
  • 26-3seconds
    Grabbing Attention in 3 Seconds or Less Grabbing Attention in 3 Seconds or Less

    Grabbing Attention in 3 Seconds or Less

Grabbing Attention in 3 Seconds or Less

What is your email saying in 3 seconds? The answer is more important that you might guess. According to eMarketer’s Email Benchmarks 2014 report, around 40% of marketing emails are read in fewer than 3 seconds. That leaves marketers very slim on time to catch attention and encourage engagement. eMarketer also reported that “…mobile devices often serve as email-vetting tools, enabling consumers to quickly read and determine the value of an email upon its arrival.” […]

By |August 26th, 2014|Blog|
  • 20-viral
    Going Viral with the #ALSIceBucketChallenge Going Viral with the #ALSIceBucketChallenge

    Going Viral with the #ALSIceBucketChallenge

Going Viral with the #ALSIceBucketChallenge

More than one friend, this week, has asked: “What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of network marketing to distribute awareness messaging and, easily, achieve viral status. It begins with a little self sacrifice, a […]

By |August 20th, 2014|Blog|
  • FeatImg_getting-email-into-inboxes
    5 Tips for Getting into the Inbox 5 Tips for Getting into the Inbox

    5 Tips for Getting into the Inbox

5 Tips for Getting into the Inbox

People have been saying that email marketing is “dead” for quite some time, but with a quick look at some statistics from 2014, it becomes obvious that email continues to be one of the most effective marketing tools available. In fact, it’s reported that 95% of consumers use email, and 91% of users check their inbox at least once a day. That’s a pretty convincing argument as to why you should be using email marketing […]

By |August 14th, 2014|Blog|
  • 15-data-pub
    Make the Most of Your Data Make the Most of Your Data

    Make the Most of Your Data

Make the Most of Your Data

Data is the key element for all AdStation products. In addition to the standard reporting features, AdStation has the capability for publishers to receive data unique to each clicker – greatly increasing the amount of information provided to you. We also accept demographic attributes for each user, potentially increasing your chance of receiving geo-targeted, branded campaigns. Enhanced Redirect provides publishers with additional performance data on each clicker and implementing the feature is simple and streamlined. […]

By |August 13th, 2014|Blog|
  • 8-reengagement-blank
    Reengagement Strategies for Email Marketers Reengagement Strategies for Email Marketers

    Reengagement Strategies for Email Marketers

Reengagement Strategies for Email Marketers

Building and maintaing reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% of Internet users regularly sifting through their inbox. Having an email address is commonplace and with 75% of adults saying […]

By |August 8th, 2014|Blog|
  • Compliance
    [Video] Are Your Messages in the Inbox? [Video] Are Your Messages in the Inbox?

    [Video] Are Your Messages in the Inbox?

[Video] Are Your Messages in the Inbox?

With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. Our latest clip highlights recent deliverability stats: Spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You could just buy Iceland. Don’t confuse that with the canned […]

By |July 31st, 2014|Blog|
  • FeatImg_leads-and-revenue-from-email
    How to Use Email to Generate Leads and Revenue How to Use Email to Generate Leads and Revenue

    How to Use Email to Generate Leads and Revenue

How to Use Email to Generate Leads and Revenue

When it comes to online marketing, email is one of the most powerful tools you have. Social media might be the latest sexy medium, but when it comes to generating leads, nurturing customer relationships and providing long-term growth, email is still incredibly effective. It’s easy to use, priced right and it works. Here’s proof: Even with all of the new marketing technologies and tactics available to us, it’s still the simplest— email marketing—that remains most […]

By |July 29th, 2014|Blog|