Ad-Notes: The Adstation Blog

  • 7sinsmarketing
    7 Marketing Sins That Scare Away Prospects 7 Marketing Sins That Scare Away Prospects

    7 Marketing Sins That Scare Away Prospects

7 Marketing Sins That Scare Away Prospects

By Cara Coffman, Account Manager, AdStation     What if I told you, that you could be scaring off several to many prospects per day—without even being aware of it. “Ignorance is not bliss” in this case. Ignorance here is costing you customers. While these are only metaphorically “sins,” nonetheless, they could be sending your bottom line to hell in a hand basket. In this article, we’ll help you spot these marketing mistakes to insure you aren’t […]

By |April 2nd, 2014|Blog|
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    5 Techniques To Boost Your Online Business 5 Techniques To Boost Your Online Business

    5 Techniques To Boost Your Online Business

5 Techniques To Boost Your Online Business

By Lance Hemenway, Internet Veteran, Industry Insider, AdStation     You’ve got a website, a blog, social media presence, landing pages and online advertising. You’ve got all your bases covered … or do you? It’s one matter to have all these in place, but it’s another to truly make the most of them. In this article, I’ll show you 5 techniques you can use to get extra mileage from your online efforts. Real tactics you can use […]

By |March 26th, 2014|Blog|
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    The Revised 4 “P” Words of Marketing [Infographic] The Revised 4 “P” Words of Marketing [Infographic]

    The Revised 4 “P” Words of Marketing [Infographic]

The Revised 4 “P” Words of Marketing [Infographic]

By Andi Hudgens, Account Manager, AdStation     Traditional marketing instructed that there were four “P” words of marketing to follow. These four key words were: Positioning, Placement, Pricing and Promotion. In the new era of digital, online marketing – these ideas need a revision. Especially in a world where sales are moving ever-online, the modern marketer has to juggle between the algorithms of search engines and the on-the-go mobile smart phone or tablet-based consumer. Marketers, let’s […]

By |March 6th, 2014|Blog|
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    6 Reasons to Consider Redesigning Your Web Site 6 Reasons to Consider Redesigning Your Web Site

    6 Reasons to Consider Redesigning Your Web Site

6 Reasons to Consider Redesigning Your Web Site

By Ashlea Owings, Account Manager, AdStation     The number one reason your web site exists is to perform a task. That task differs for each web site owner. It is important to never let your web site rest on its laurels. For example, if the purpose of your site is to sell—and sales are decreasing; you may need to look to your web site and see if the fault lies within its design. It is oft […]

By |February 25th, 2014|Blog|
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    12 Ways To Use Psychology for Lead Conversions 12 Ways To Use Psychology for Lead Conversions

    12 Ways To Use Psychology for Lead Conversions

12 Ways To Use Psychology for Lead Conversions

By Andrew Bishop, Account Manager, AdStation     The world’s largest advertising agencies wield the power of psychology every day to influence consumers to act or to buy. You should be doing it too. These tactics work. Even better, they mostly don’t cost a dime to utilize. Furthermore, these are not “selling” techniques. They are techniques in which to speak to a prospect’s desires. Here are 12 persuasive psychological strategies to help you influence your prospects using […]

By |February 18th, 2014|Blog|
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    10 Ways To Get More Email Opt-Ins 10 Ways To Get More Email Opt-Ins

    10 Ways To Get More Email Opt-Ins

10 Ways To Get More Email Opt-Ins

By Cara Coffman, Account Manager, AdStation     For all online marketing, a large email list is like gold. You’re looking at your web site stats. You like the numbers you see for visits to the page that has your email sign up form. However, the stat you don’t like is the number of people that actually sign up. Your email list isn’t growing. You’re left scratching your head wondering: “Why don’t they sign up?” The problem […]

By |February 5th, 2014|Blog|
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    Adknowledge Unveils “AdStation Custom Audiences” Adknowledge Unveils “AdStation Custom Audiences”

    Adknowledge Unveils “AdStation Custom Audiences”

Adknowledge Unveils “AdStation Custom Audiences”

AdStation, Adknowledge’s email channel, announced the launch of “AdStation Custom Audiences,” a new product featuring innovative technology that allows advertisers to target new consumers with unparalleled granular demographic and behavioral data. “AdStation Custom Audiences fundamentally changes the way people will advertise online,” said General Manager of AdStation, Matt Hoggatt. “We’ve been testing this product for several months, and the results we’ve seen have been staggering. Not only can we look at an existing advertiser’s customer […]

By |January 28th, 2014|News|
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    The Death of Guest Blogging? The Death of Guest Blogging?

    The Death of Guest Blogging?

The Death of Guest Blogging?

By Lance Hemenway, Internet Veteran, Industry Insider, AdStation     If you really think about it, it was bound to happen. Like all SEO tricks, Google will take exception with them and shoot them dead. It’s obvious that Penguin and Panda were only the beginning of more to come. And more has come. This blog post by Google’s Matt Cutts on January 20, 2014 says it loud and clear and its title rings the death knell: “The […]

By |January 23rd, 2014|Blog|
  • product-comparison-matrix-grn
    Using Product Comparison To Your Advantage Using Product Comparison To Your Advantage

    Using Product Comparison To Your Advantage

Using Product Comparison To Your Advantage

By Andrew Bishop, Account Manager, AdStation     Many companies and marketers are wary of comparing their product or brand to the competition. You hear things like: “Isn’t that helping promote my competition?” The answer is: No. If you think the consumer isn’t comparing product or brand to your competition, you are being naive. Of course they are. This article will tell you how you can do the comparing for the consumer and have it work to […]

By |January 20th, 2014|Blog|
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    6 Crucial Call To Action Conversions [infographic] 6 Crucial Call To Action Conversions [infographic]

    6 Crucial Call To Action Conversions [infographic]

6 Crucial Call To Action Conversions [infographic]

By Ashlea Owings, Account Manager, AdStation     It’s a simple fact, if you don’t ask you don’t get. And then again, you can ask … but not get. Why? Because you are not asking the right question or you are not asking your question in the right way. In marketing, when your calls to action are not getting clicks, how you are asking the question may be your problem. You may not messaging effectively. You may […]

By |January 15th, 2014|Blog|