Email stats

Top 5 Email Stats You Must Know Now

Cara Peppers Benchmarks Leave a Comment

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over …

Runner's Guide to Email

Runner’s Guide to Email

Laura Noll Content and Creative

In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Runners rarely dive headfirst into running without a goal or strategy. For some, …

Press release

If You Send Email, You Can Get an Apple Watch from AdStation

Lance Hemenway Monetization

AdStation, Adknowledge’s email channel, is putting its money where its mail is. Beginning today, AdStation will launch a limited-time promotion giving email publishers an Apple Watch just for trying the AdStation mailing platform. “Once publishers see what we’re capable of, we believe that they’ll be with us for life,” said General Manager of AdStation Matt Hoggatt. “Of course we’re very …

Mobile email

Mobile Email Offers Out-Performing All Other Email

Laura Noll Benchmarks, Delivery

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. AdStation collected current …

Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Why email

Why Email? Why Not?

Laura Noll Content and Creative

A dirty little secret: most of my blog posts begin as questions someone asked. In truth, it makes it easier to have a conversation and relay information than to just regurgitate marketing messages you don’t really want to hear. You can thank me later. All too often, though, I get caught up answering those questions in a how you should …

Media Next quote

3 Easy Steps for Improving Your Content Archives

Laura Noll Content and Creative

Content archives play hugely beneficial roles in keeping traffic rolling through your site and fueling your monetization efforts. As you add content to your website — through a blog, landing page or otherwise — you are adding to the library of keywords that can help you to be found online. With proper SEO optimization and maintenance of those keywords, your …

relevant-content

4 Tips for Creating Relevant Content

Laura Noll Content and Creative

Plenty of times, we’ve talked about content relevance being a key factor in achieving great open rates and consistent email deliverability. But just how do you build that relevance? Know who you want to talk with and ensure that your audience is the same audience that’s already on your website and engaging with your brand. Know their interests and what …

AdStation

Make More Money Faster with New Email Monetization Upgrades

Laura Noll Monetization

The crew at AdStation has done it again. We’ve added new upgrades to our already popular email monetization platform so that it’s now easier than ever for mailers to make money by sending offers. Our automated offer engine is known throughout the industry for its advanced targeting capabilities. Leveraging a database of more than 1.5 billion consumer profiles, it identifies key …

Email personalization

Email Personalization Fails Can Seriously Work Against You

Laura Noll Uncategorized

Hi %%USER NAME%%! Time and time again, email personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened an email based on the subject line to …