Ad-Notes: The Adstation Blog

  • FeatImg_leads-and-revenue-from-email
    How to Use Email to Generate Leads and Revenue How to Use Email to Generate Leads and Revenue

    How to Use Email to Generate Leads and Revenue

How to Use Email to Generate Leads and Revenue

When it comes to online marketing, email is one of the most powerful tools you have. Social media might be the latest sexy medium, but when it comes to generating leads, nurturing customer relationships and providing long-term growth, email is still incredibly effective. It’s easy to use, priced right and it works. Here’s proof: Even with all of the new marketing technologies and tactics available to us, it’s still the simplest— email marketing—that remains most […]

By |July 29th, 2014|Blog|
  • 30-compliance
    AdStation Compliance Reminders AdStation Compliance Reminders

    AdStation Compliance Reminders

AdStation Compliance Reminders

As part of our ongoing commitment to quality, AdStation publishers must adhere to a set of compliance guidelines set forth in our publisher agreement. To ensure your account is protected and up to date with the latest information, follow these compliance requirements: Email header information must not be false or misleading. In the “From Line” of all emails, you must always identify yourself as the sender (either your company name or a registered DBA). This […]

By |July 28th, 2014|Blog|
  • 25-keys-to-success-banner
    Engagement and relevance: the keys to email deliverability Engagement and relevance: the keys to email deliverability

    Engagement and relevance: the keys to email deliverability

Engagement and relevance: the keys to email deliverability

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We caught up with email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation, for the answers to questions everyone is asking. Email, as an industry, seems to be experiencing some troubles with deliverability, but AdStation’s clients have had better success in navigating this complicated landscape. What’s your secret?  Because AdStation […]

By |July 25th, 2014|Blog|
  • 22-list-growth
    3 Questions That Will Improve Your List Growth Incentives 3 Questions That Will Improve Your List Growth Incentives

    3 Questions That Will Improve Your List Growth Incentives

3 Questions That Will Improve Your List Growth Incentives

Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking a few simple questions. 1. Is the subscriber interested in your content, or your iPad? Keep in mind that your goal is to have […]

By |July 22nd, 2014|Blog|

AdStation Announces New Branded CPC Email Solution

KANSAS CITY, Mo. — July 15, 2014 — AdStation, Adknowledge’s email channel, has added CPC options for branded standalone email campaigns — traditionally a CPM and CPA-based service. The new brand-specific CPC offering enables advertisers to leverage AdStation’s look-alike audience intelligence and deliverability expertise to drive conversions. “AdStation has spent more than a decade building a category-based CPC targeting engine for email,” said AdStation VP Direct Response, Jasper Mullarney. “Now, for the first time, advertisers can […]

By |July 22nd, 2014|News|
  • FeatImg_EmailReinvented
    Email, Reinvented: Why Customization is Crucial Email, Reinvented: Why Customization is Crucial

    Email, Reinvented: Why Customization is Crucial

Email, Reinvented: Why Customization is Crucial

This article by AdStation GM, Matt Hoggatt, originally appeared on the Adknowledge blog.   Historically, the key to email advertising has been deliverability. If a user tends to open his mail and/or respond to it, messages will definitely be placed in the inbox. If recipients ignore mailings, they’re going to wind up in the junk folder. The days of blindly firing out as many emails as possible to random email addresses has become an outdated industry […]

By |July 17th, 2014|Blog|
  • Compliance
    [Infographic] Are Your Messages In the INbox? [Infographic] Are Your Messages In the INbox?

    [Infographic] Are Your Messages In the INbox?

[Infographic] Are Your Messages In the INbox?

With 70% of “this is spam” complaints being made up of marketing emails, it’s no surprise that marketers face a few challenges in the medium — the biggest of which is reaching the inbox. Last week, AdStation GM Matt Hoggatt pointed out that content relevance can make all the difference in avoiding ISP filters and having your message delivered. Now, we’re taking a look at the other edge of the sword: compliance. Email marketing compliance […]

By |July 15th, 2014|Blog|
  • Data filtering and clickers list features
    AdStation launches new data filtering and clickers list features AdStation launches new data filtering and clickers list features

    AdStation launches new data filtering and clickers list features

AdStation launches new data filtering and clickers list features

AdStation publishers can now enjoy two new reporting features in the Publisher Solutions interface: data filtering and valid clickers list. Both are part of ongoing improvements that provide AdStation publishers with enhanced tools and insight to improve performance. Filter data based on AdStation-specific historical information With new data filtering, you can weed out unwanted users based on specific criteria. Easily accessed through the Control Panel, the feature is most useful for brand new, untested data added […]

By |July 14th, 2014|Blog|
  • 10-effective-links
    Creating Effective Links Creating Effective Links

    Creating Effective Links

Creating Effective Links

Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. Limit the number of links Generally, limiting the number of links in your email to five or fewer will help optimize […]

By |July 10th, 2014|Blog|
  • 3-social-in-email
    4 Simple Steps for Integrating Social Media with Email 4 Simple Steps for Integrating Social Media with Email

    4 Simple Steps for Integrating Social Media with Email

4 Simple Steps for Integrating Social Media with Email

According to MarketingProfs, “email is thriving, not perishing, in our social media-loving age.” In fact, publishers can take advantage of social media to easily extend the reach of email and boost click-through rates. The CTR of an average email is 2.4%, but add social icons and the CTR jumps to 6.2% — a 158% increase! How can you integrate social media into your email campaigns? It’s simple. Encourage subscribers to share the email Most email […]

By |July 8th, 2014|Blog|