Boosting Client Engagement with 5 Quick Tips

Meghan Flavin Content and Creative, Data and Analytics, Delivery Leave a Comment

“Content is King” is something we have and will continue to hear, but what does it ultimately mean? The content in our public (and private) communications is the information we choose to put in front of specific or general audiences. The ‘king’ portion is the fashion in which we choose to do that, the layout you might say.  Yes, the …

email

Taking Steps to Protect Customer Data

Jessie Sight Compliance Leave a Comment

The FTC enforces the CAN-SPAM Act, which regulates compliance standards for sending commercial email. The FTC also protects consumers by enforcing against “unfair and deceptive trade practices.” With all of the recent data breaches over the last few years, the FTC is concerned about the consumers whose personal information has been hacked, leading to identity theft and other issues. It …

CASL compliance

CASL vs. CAN-SPAM: Differences in Email Compliance Law

Jessie Sight Compliance

Canada’s Anti-Spam Law (CASL) went into effect on July 1, 2014, and has since changed how many businesses, like AdStation, are able to support Canadian traffic. CASL applies to all commercial emails that companies send to users in Canada. Read on to understand the differences between CAN-SPAN and CASL compliance. 1. Consent CAN-SPAM: CAN-SPAM is technically an opt-out law, not …

List cleaning

Unsubscribe and List Cleaning Best Practices

Jessie Sight Compliance Leave a Comment

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t want it hurts your list …

content

The State of Content Management

Lance Hemenway Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …

mobile-email

What Mobile Email Means for Your CTR

Laura Noll Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …