Ad-Notes: The Adstation Blog

By Lauren Helt, Senior Account Coordinator, Adknowledge     Eye-catching graphics and stunning visuals (aka creative) make a marketing campaign. Consumers are instantly drawn to the visual world, so it’s really no surprise that the popularity of social media platforms that focus on images has skyrocketed. Pinterest alone has more than 25 million U.S. pinners. Initially touted as a medium for sharing visual content, Pinterest has evolved into an effective marketing tool for businesses of all shapes [...]

By Andrew Bishop, Account Manager, Secret Agent, AdStation     There is some good news and some bad news for e-mail marketers. The good news is that the average person spends at least 30% of his day checking e-mail, which solidifies its place at the front of the line when it comes to the most effective advertising tools. The bad news is that the average consumer receives more than 70 e-mails per day, many from marketers just [...]

By Lauren Helt, Internet Veteran, Industry Insider, AdStation     I just love a good game of Words with Friends, don’t you? Even though it’s just friendly competition, I can’t help feeling satisfied when I arrange a 96-point word for a win. Social gaming is where it’s at — Words with Friends alone counted 1,100,000 active users in 2012. From the Internet-based Guild Wars 2 to Farmville to Tetris Battle to The Sims Social, the number of [...]

By Cara Coffman, Account Manager, Email Sorceress, AdStation     In the world of 7-second elevator pitches, e-mail marketing has some stiff competition. It’s not enough to grab customer attention, you have to keep it. You have to persuade customers to take action, and the only way you can do that is by getting them to open and read your messages. Unfortunately, the average open rate for marketing e-mail hovers around 27%. Try these proven methods for [...]

By Andrew Bishop, Affiliate manager, Adknowledge     Have you ever considered how the amount of time you spend cranking out e-mails to customers and answering inquiries impacts your bottom line? Run the numbers. You might find that your efforts to keep yourself in front of your customers and draw traffic to your site are actually gnawing away on your profits. But affiliate marketing is all about attracting solid leads, and a large chunk of capturing those [...]

By Laruen Helt, Senior Account Coordinator, Advertising Jedi, AdStation     Perhaps the biggest marketing strategy to come out of the SoLoMo (Social, Local & Mobile) trend is geo-targeting (aka location-based marketing). Advertising to the right people in the right places in real time is proving to be a lucrative plan for advertisers all along the sales spectrum. Considering that 75% of smartphone users use their devices to track down local information and 20% of smartphone users [...]

By Lance Hemenway, Internet Veteran, Industry Insider, AdStation     It’s only April and most of the crystal ball New Year’s predictions bloggers made about what they believe would be the trends-to-watch in affiliate marketing this year are unraveling.  Let’s take a look at all the once-popular fads that will continue to go up in smoke over the next several months. Marketing Automation. Yep, the pendulum is swinging once again. For the past few years, marketing automation [...]

By Lauren Helt, Senior Account Coordinator, Advertising Jedi, Adknowledge     With more than one billion users, Facebook is a fantasy land for online marketers. But taming this social media behemoth requires patience, creativity, and marketing smarts. You can’t just burst onto the Newsfeed, ads blazin’, and expect the money to start rolling in. You must practice patience and plan your every move. Making money with Facebook Ads presents a challenge because the mindset of the market [...]

By Scott Ontiveroz, Account Manager, Affiliate Ninja, AdStation       I was browsing an affiliate marketing forum the other day and came across an interesting question posed by one of the participants. She wanted to know what information do affiliates commonly ask for that is not provided by the major networks? In other words, how can networks help their publishers succeed? There were just a handful of comments, and most of those were asking for clarification [...]