List cleaning

Unsubscribe and List Cleaning Best Practices

Jessie Sight Compliance Leave a Comment

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t want it hurts your list …


The State of Content Management

Lance Hemenway Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …


What Mobile Email Means for Your CTR

Laura Noll Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

Marketing automation

4 Ways Marketing Automation Will Save Your Campaign

Laura Noll Advertising, Monetization

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your efforts with more accuracy and …

Business email

6 Reasons Why Your Business Email Isn’t Getting Clicks

Laura Noll Delivery

Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: Does your business email have a busy header with multiple …

Email stats

Top 5 Email Stats You Must Know Now

Cara Peppers Benchmarks Leave a Comment

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over …

Runner's Guide to Email

Runner’s Guide to Email

Laura Noll Content and Creative

In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Runners rarely dive headfirst into running without a goal or strategy. For some, …