mobile-email

What Mobile Email Means for Your CTR

Laura Noll Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

Marketing automation

4 Ways Marketing Automation Will Save Your Campaign

Laura Noll Advertising, Monetization

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your efforts with more accuracy and …

Business email

6 Reasons Why Your Business Email Isn’t Getting Clicks

Laura Noll Delivery

Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: Does your business email have a busy header with multiple …

Email stats

Top 5 Email Stats You Must Know Now

Cara Peppers Benchmarks Leave a Comment

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over …

Runner's Guide to Email

Runner’s Guide to Email

Laura Noll Content and Creative

In the midst of early summer half marathon training, I realized that these worlds of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Runners rarely dive headfirst into running without a goal or strategy. For some, …

Press release

If You Send Email, You Can Get an Apple Watch from AdStation

Lance Hemenway Monetization

AdStation, Adknowledge’s email channel, is putting its money where its mail is. Beginning today, AdStation will launch a limited-time promotion giving email publishers an Apple Watch just for trying the AdStation mailing platform. “Once publishers see what we’re capable of, we believe that they’ll be with us for life,” said General Manager of AdStation Matt Hoggatt. “Of course we’re very …

Mobile email

Mobile Email Offers Out-Performing All Other Email

Laura Noll Benchmarks, Delivery

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. AdStation collected current …

Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Why email

Why Email? Why Not?

Laura Noll Content and Creative

A dirty little secret: most of my blog posts begin as questions someone asked. In truth, it makes it easier to have a conversation and relay information than to just regurgitate marketing messages you don’t really want to hear. You can thank me later. All too often, though, I get caught up answering those questions in a how you should …

Media Next quote

3 Easy Steps for Improving Your Content Archives

Laura Noll Content and Creative

Content archives play hugely beneficial roles in keeping traffic rolling through your site and fueling your monetization efforts. As you add content to your website — through a blog, landing page or otherwise — you are adding to the library of keywords that can help you to be found online. With proper SEO optimization and maintenance of those keywords, your …