Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting that …

List cleaning

Update Neglected Email Data with 5 Easy Steps for List Cleaning

Laura Noll Compliance

Sending email campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and their …

First-generation data

Moving Toward Mailing First-Generation Data

Laura Noll Compliance

Sending marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of purchased …

Targeting

Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …

Email marketing advantages

Top 5 Advantages of Email Marketing

Laura Noll Advertising

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …

Subject lines ebook

Stop Sending Sucky Subject Lines

Laura Noll Content and Creative, eBooks, Resources

Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click. The perfect subjects are very much a balance of art and science — involving just enough creativity to entertain while very strategically moving subscribers on …

Testing

Test, Review, Optimize and Repeat (and Repeat, and Repeat)

Ashlea Owings Content and Creative, Data and Analytics

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …

Design matters

Why Design Matters More Than Ever

Laura Noll Content and Creative, Industry Events

Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered the balance of the two …