whats-in-your-email

What’s in Your Email?

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

Does your company have an effective email marketing campaign? Of course it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what we want to say, but …

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How Social Can Grow Your Email List

Meghan Flavin Advertising, Blog, Content and Creative, Monetization Leave a Comment

How many social media sites do you visit in a day? In an hour? Of the American population, 76% own at least one social media account. Three out of four Americans are interacting within the social sphere regularly.  This number has tripled in the past nine years.  It is no wonder there has been so much attention given to the …

churn-rate

Churn Rate – Why Are They Leaving?

Meghan Flavin Advertising, Blog, Compliance, Content and Creative, Delivery Leave a Comment

Did you know that every year, no matter how hard you work at increasing your email subscriber list you will likely have about a 25% attrition or churn rate? That equates to one in four email addresses on your list dropping off for one reason or another. Also meaning that your email building efforts need to stay ahead of your …

gamification

Gamification & Retention

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics Leave a Comment

In a world with so many options, retailers and companies are looking for alternative ways to retain their customers. In doing so they are thinking outside the box and combining the fun of gaming with the ability to gain and retain loyal customers. Retention can be costly, so if a company can keep a customer happy and coming back through …

actionable-emails

Creating Actionable Emails

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

Companies are forever looking to improve their marketing strategies and get better conversion rates from the different avenues they use.  We have uncovered some key items behind creating actionable emails, and the resounding connection is to get your client involved and to further engage them. Here are a few ways that respondents have indicated increased connection and involvement: Create a …

email-personalization

Email Personalization

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

There are many trends in email marketing that will not being going away any time soon, and personalization is a big one of those trends.  While, as marketers, we aim at acquiring as much consumer data as we can, we also want to acquire the right type of data.  Data we can use to keep you, the consumer, coming back. …

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Turning Your Content into Profit

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Monetization Leave a Comment

There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees, or a large corporation with divisions for days, …

Email response

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …

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Email Marketing & Display Ads

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics Leave a Comment

With the world continually evolving in a more technologically advanced way, it is becoming more and more important to remain focused on how we are engaging with clients, current and prospective.   Email campaigns have been the most affordable way to advertise to consumers for many years running. And many marketing managers continue to see this as the trend. So, what …

not-all-emails-equal2

Not all Emails are Created Equal

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

It is sad but true, that not all emails are equally represented across the board.  Why is that? Because what is deemed critical and what performs the best amongst consumers differs quite dramatically. Let’s take a look at why some emails that are considered less importance to a business are actually highly important to the consumer. When looking at the …