Subject lines

Everything You Need to Know About Subject Lines

Kristin LaBatt Content and Creative

Alternatively titled: Why Long, Boring, Uninteresting and Overly Complicated Subject Lines Without Any Real Point Go Completely Unread. But then that just proves our point.  Not all emails are read. (Duh.) No one has time for low-quality email marketing when your first impression is often your last.  So, it’s in your best interest to use your email subject line to stand …

API Explorer reporting

Automate and Customize Your AdStation Reports with API Explorer

John Pfortmiller Data and Analytics

By popular request, AdStation has created a back-end reporting interface for our publishers to access the individual data points our online reporting uses to create pre-packaged reports. This feature, called API Explorer, is available to all publishers and allows you to automate your systems to retrieve performance data directly from AdStation. Additionally, it allows you to construct custom reports within …

Trust that sticks

Trust That Sticks

Andi Hubbard Content and Creative

Trust. It’s the social superglue that binds you to your own success. And, you make that superglue — all by yourself. Unless you screw it up. (Do not screw it up.) Trust is important. Whether it’s your personal life or your business life, trust must always be earned and it’s never easy to regain once lost. Email marketing is only effective …

Email samples

Grabbing Attention in 3 Seconds or Less

Alyson Salva Content and Creative

What is your email saying in 3 seconds? The answer is more important that you might guess. According to eMarketer’s Email Benchmarks 2014 report, around 40% of marketing emails are read in fewer than 3 seconds. That leaves marketers very slim on time to catch attention and encourage engagement. eMarketer also reported that “…mobile devices often serve as email-vetting tools, …

Going Viral with the #ALSIceBucketChallenge

Laura Noll Content and Creative

More than one friend, this week, has asked: “What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of network marketing to distribute …

Get into the inbox

5 Tips for Getting into the Inbox

Matt Hoggatt Delivery

People have been saying that email marketing is “dead” for quite some time, but with a quick look at some statistics from 2014, it becomes obvious that email continues to be one of the most effective marketing tools available. In fact, it’s reported that 95% of consumers use email, and 91% of users check their inbox at least once a …

Publisher data

Make the Most of Your Data

John Pfortmiller Data and Analytics

Data is the key element for all AdStation products. In addition to the standard reporting features, AdStation has the capability for publishers to receive data unique to each clicker – greatly increasing the amount of information provided to you. We also accept demographic attributes for each user, potentially increasing your chance of receiving geo-targeted, branded campaigns. Enhanced Redirect provides publishers …

Reengagement strategies

Reengagement Strategies for Email Marketers

Andi Hubbard Content and Creative, Data and Analytics

Building and maintaing reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% of Internet users regularly sifting …