List growth

5 Simple Strategies for Growing Your Email List

Laura Noll Compliance, Content and Creative Leave a Comment

Your email list is quite possibly your most valuable connection to your audience. If maintained well, the natural growth of your list can help you to make trusted, honest connections with users that truly want to receive your content. Organic growth can take quite a bit of time — but there are solutions for expediting the process without severely sacrificing …

Press release

Get Up and Running on AdStation in Less Than One Hour

Laura Noll Content and Creative, Industry Events, Monetization

AdStation, Adknowledge’s email channel, has announced the first wave of new features and functionality for its AdStation Integrated email marketing solution. Publishers will now be able to select custom templates, specific categories, and the frequency that each category is mailed to users. However, the single biggest breakthrough might be the ability to connect with the platform via a simple SMTP relay. …

Achieve higher PPCs

Brand Safe Data Monetization

Andi Hubbard Monetization Leave a Comment

When searching for brand safe data monetization solutions for your digital audience, your options can seem pretty limited. Programmatic ad placements are still far from perfect and if you take a look at Pinterest’s wide collection of ad placement fails, it’s a less-than-gentle reminder that if you misstep — even unintentionally — the Internet will let you know about it. …

Timing

Perfect Timing for Your Email Delivery

Cara Peppers Content and Creative, Delivery

In email marketing, timing is everything — right down to the moment you send an email message. Where your audience is, what they’re doing and whether or not you can compete for their attention all play a significant role in conveying your message. You may not want to deliver your “Urgent! Act now!” message to someone while they’re asleep – …

Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …

List cleaning

Update Neglected Email Data with 5 Easy Steps for List Cleaning

Laura Noll Compliance

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect you as a sender and …

First-generation data

Moving Toward Mailing First-Generation Data

Laura Noll Compliance

Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of …

Targeting

Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …