We’vebeenreflectingonwhathasbeenworkingandwhatwecanimproveuponwhenitcomestogreatemailcampaigns.Wewouldliketothinkthatallofouremailsareopenedandreadandtheappropriateactionsweretaken,butwearealsorealistic.Whenwestarttoanalyzetheinformation,itisclear[…]

Withthetendencyofbuyerstoexpect,almostdemand,instantgratification(thankstothecellphoneindustryforthetechnologyboost),companiesarehavingtolookattheirbuyersdifferently.Digitalbuyershaveafewkeydifferencesassociatedwiththeirhabitsthanatraditionalbuyerwould.1.Digitalbuyersaremoreknowledgeable.Duetohaving[…]

“ContentisKing”issomethingwehaveandwillcontinuetohear,butwhatdoesitultimatelymean?Thecontentinourpublic(andprivate)communicationsistheinformationwechoosetoputinfrontofspecificorgeneralaudiences.The‘king’portionisthefashioninwhichwechoosetodothat,thelayout[…]

TheFTCenforcestheCAN-SPAMAct,whichregulatescompliancestandardsforsendingcommercialemails.TheFTCalsoprotectsconsumersbyenforcing“unfairanddeceptivetradepractices.”Withalloftherecentdatabreachesoverthelastfewyears,theFTCisconcernedabouttheconsumerswhosepersonalinformationhasbeenhacked,leadingtoidentitytheftand[…]

Canada’sAnti-SpamLaw(CASL)wentintoeffectonJuly1,2014,andhassincechangedhowmanybusinesses,likeAdStation,areabletosupportCanadiantraffic.CASLappliestoallcommercialemailsthatcompaniessendtousersinCanada.ReadontounderstandthedifferencesbetweenCAN-SPANandCASLcompliance.1.ConsentCAN-SPAM:CAN-SPAMistechnically[…]

It’sthattimeofyear,whenmarketingteamsaremakinglast-minutetweakstotheirholidayadcampaigns,settingupadditionalpushnotifications,emailsandsalebrochures.Allinthenameofonlinesales.WithBlackFridaymigratingfromin-storesalestoonlinesales,thetraditionalmarketingstrategiesaresomewhatathingofthepast.Withmore[…]

Usersarereceivingmoreemailsthaneverthesedays.Ifyouwantyouremailstoreachthem,therearethingstokeepinmind.NotonlydoyouneedtofollowCAN-SPAMguidelinesforunsubscribelinks,butyoushouldonlybemailedtouserswhowanttoreceiveyourmail.Mailingtouserswhodon’twantit[…]

Recently,we’vehadalotofconversationsaboutcontentmarketing.First,whatiscontentmarketingreally?Theformalizeddefinitionstatesthat“contentmarketingisthemarketingandbusinessprocessforcreatinganddistributingrelevantandvaluablecontenttoattract,acquire,andengageaclearlydefinedandunderstoodtargetaudience–withtheobjectiveofdrivingprofitablecustomer[…]