Trust.It’sthesocialsupergluethatbindsyoutoyourownsuccess.And,youmakethatsuperglue—allbyyourself.Unlessyouscrewitup.(Donotscrewitup.)Trustisimportant.Whetherit’syourpersonallifeoryourbusinesslife,trustmustalwaysbeearnedandit’snevereasytoregainoncelost.Emailmarketing[…]
It’strue.ForresterMarketingreportedthat,inonestudy,includingamarketingvideoinemailcampaignsimprovedclick-throughratesbyasmuchas300%.Intriguedyet?Well,that’snotall…ThePerfectPairLikerootbeerandicecreamorskinnyjeansandhipsters,videoandemailareanaturalmatchmadeonline.78%of[…]
Theanswerismoreimportantthanyoumightguess.AccordingtoeMarketer’sEmailBenchmarks2014report,around40%ofmarketingemailsarereadinfewerthan3seconds.Thatleavesmarketersveryslimontimetocatchattentionandencourageengagement.eMarketeralsoreportedthat“…mobiledevicesoftenserveasemail-vettingtools,enablingconsumerstoquicklyread[…]
Buildingandmaintainingreliablerelationshipswitheachofyourclientscanbeoneofthebeststrategiesforensuringcustomersatisfactionandretention.Thechallenge,though,comesinscalingyourstrategiestoefficientlyconnectwithmanycustomersonapersonallevel.Enteremail.Sendingandreadingemailisthemostpopularonlineactivitywith94%[…]
Whenitcomestoonlinemarketing,emailisoneofthemostpowerfultoolsyouhave.Socialmediamightbethelatestsexymedium,butwhenitcomestogeneratingleads,nurturingcustomerrelationshipsandprovidinglong-termgrowth,emailisstillincrediblyeffective.It’seasytouse,pricedrightanditworks.Here’sproof:Even[…]
Growingyouremaillistcanbeachallenge.Manymailersturntopromotionsandgiveawaystosweetenthedealforpotentialsubscriberswhileencouragingthemtoprovidetheirinformation.Incentivescanbeexcellenttoolsforlistgrowthwhenusedcorrectly—andwecanhelpyoudojustthatbyaskingafewsimplequestions.[…]
Historically,thekeytoemailadvertisinghasbeendeliverability.Ifausertendstoopenhismailand/orrespondtoit,messageswilldefinitelybeplacedintheinbox.Ifrecipientsignoremailings,they’regoingtowindupinthejunkfolder.Thedaysofblindlyfiringoutasmanyemailsaspossibletorandomemail[…]
With70%of“thisisspam”complaintsbeingmadeupofmarketingemails,it’snosurprisethatmarketersfaceafewchallengesinthemedium—thebiggestofwhichisreachingtheinbox.SomemarketingexpertspointedoutthatcontentrelevancecanmakeallthedifferenceinavoidingISPfiltersandhavingyourmessagedelivered.Now,[…]
Trust.It’sthesocialsupergluethatbindsyoutoyourownsuccess.And,youmakethatsuperglue—allbyyourself.Unlessyouscrewitup.(Donotscrewitup.)Trustisimportant.Whetherit’syourpersonallifeoryourbusinesslife,trustmustalwaysbeearnedandit’snevereasytoregainoncelost.Emailmarketing[…]