Addingalinktoyouremailisn’tparticularlydifficult—butaddingmultipleandweighingwhattolinkandwherecanbeanotherstory.Linkplacementandcallstoactioncanmakeorbreaktheeffectivenessofyourmessage.Improvingthereturnonyourinvestmentoftimeandresourcescanbeafewstrategicstepsaway.Limitthenumber[…]
Newslettersarehighlypowerfulemailmarketingtools.Eachpieceofthemisstrategicallybuilttoensurethatsubscribersreadyourmessage,clickyourlinksandcreateanefficientROI.It’stooeasy,though,togetstuckintheviciouscycleofhaphazardlyregurgitatingcontentinaneffortto“justreleaseastory”ormeetdistribution[…]
Responsivedesignhasgrowninnecessityasdesignersanddevelopersaimtocreateaconsistentuserexperienceacrossthebarrageofdevicesausertouchesdaytoday.Inemaildevelopment,thatgoalisonlycomplicatedaswe’rechallengedtoaccommodatetheuniqueneedsoftheever-growinglistofemailclients,browsersandappsincirculation.[…]
Emailmarketingcontinuestorankamongthemosteffectivestrategiesforconnectingwithyourtargetaudience.However,withconstantgrowthinthedigitalspace,it’seasytolosetrackofjusthowpowerfulthetried-and-truemediumcanbe.Don’tjusttakeourwordforit—checkoutthese23industry-changingemailstatisticsfromacross[…]
Trusttakesalifetimetobuildandasecondtodestroy.Thephrase“connectioneconomy”speaksvolumesaboutthisadage–consumerswanttofeelconnectedtothecompaniestheydobusinesswith,andtrustiswhatcementsthatfoundation.Sowhenyousendanemail,orpostastatus,orpreviewavideo,ask[…]
Emailopens,click-throughsandsuccessaredirectlyrelatedtohowrelevantyourmessageistoyouraudience.Findingcommongroundcanbedifficult,butsimpleconsiderationscanboostyourROIsignificantly.Createrelevancewith3simpletips:BestrategicinyourtimingThephrasetimingiseverythinghasmultiplemeaningsinthedigitalspace.Changeisalways[…]
Engagement.Thewordisthrownaroundalot,butwhatdoesitmean?Andmoreimportant,whatdoesitmeanforyourbusiness?Ifyouhave“engagement”asagoalcentraltosuccess,makesureyoucandefineitwithcertaintyandwithinspecificparameters.Engagementonsocialmediamaymeanre-tweetingapostorpinning[…]
Emailopenrateshoveratabout27%fortheentiremedium.Yourscouldbemoreorless,butonesurefirewaytoincreasethemiswithagreatheadlineorsubjectline.We’veallgottenemailsthatwereDOA(DeletedOnArrival)becausethesubjectlinewasconfusing,irrelevant,ormeaningless.Astrong,compellingheadline[…]
Addingalinktoyouremailisn’tparticularlydifficult—butaddingmultipleandweighingwhattolinkandwherecanbeanotherstory.Linkplacementandcallstoactioncanmakeorbreaktheeffectivenessofyourmessage.Improvingthereturnonyourinvestmentoftimeandresourcescanbeafewstrategicstepsaway.Limitthenumber[…]