If Lead Generation Was a Big Game Hunt, You’d Be Dead
Generating quality leads is like tracking a big game. You have to find the perfect hunting site, stalk your prey, and move in for the kill. But while most big game hunters enjoy the thrill of the hunt, affiliate marketers know tracking new leads is all about survival. Similar to hunting big game, tracking down […]
Read MoreGet Out of Town: The Benefits of Industry Conferences
Affiliate marketing can be a lonely profession. For many independent Internet marketers, the day is spent in front of a computer, communicating with the outside world via text or e-mail. Perhaps there is an occasional phone call that serves as a reminder that humanity still exists. Very few affiliates can boast of a strong support […]
Read MoreWhy Your Account Manager is Probably on the Naughty List
We all have dark secrets, skeletons crowding our closets, things we’re too ashamed to admit about ourselves in the light of day. Guess what? Your account manager is no different. Here, I reveal five of those secrets. Prepare yourself: A few of them may be shocking, but they should help you gain insight into the […]
Read MoreThe Importance of Being “The Go-To Guru”
These days, just about anybody can hop online, push some emails around and call themselves an affiliate marketer. Unfortunately, even if these folks aren’t in it for the long haul, they can create serious rivalry for people who are. One way you can separate yourself from these fly-by-nighters is by setting yourself up as the […]
Read MoreLessons Learned From Black Friday and Cyber Monday
Unless you live under a rock, you are keenly aware that both brick-and-mortar and online merchants begin pushing for the arrival of the fat man and his reindeer while most of us are still sweltering in the summer heat. It’s a subtle barrage at first, but by the time the first leaf flutters toward the […]
Read MoreAvoid Being Snowed Under by CPA Marketing
Even though it’s been around for a while, CPA marketing draws a lot of attention, especially from newcomers to the industry. It requires very little in terms of start-up costs, and it can be extremely profitable.CPA is how merchants measure the cost incurred during the process of converting a site visitor into a paying customer. […]
Read MoreDeliverability – Building a Bridge to Profit
Did you know that nearly 20% of all e-mails sent in North America do not reach their final destination? That statistic should scare the pants off of any online marketer who uses e-mail as the main source of customer contact. Don’t get me wrong. An 80% success rate is good … if you are happy […]
Read MoreQuarterly Performance Reviews- Waste of Your Time?
Survival of the Fittest or Natural Selection. Both phrases aptly portray the evolutionary cycle of the business world. To survive, you must not only have the desire to constantly improve, but also the drive to act on that desire. It doesn’t matter how much money you have, failure to consistently and continuously develop your business […]
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