Double Your Website Traffic
So you’ve got yourself a website. You’ve got your ads in place. You’re having some success with converting, and now you’re thinking to yourself, “The only thing that would be better is if more people would come to my site!” You’re not alone. Welcome to the world of affiliate marketing. Even if you’ve been in […]
Read MorePublisher Premonitions- Predictions From Beyond!
Mobile Communications – Top email trend for 2012-2013 Every day I hear more and more buzz around the office. Killer bees? -Sometimes. But usually, I rest easy knowing it’s the growingly familiar, and somewhat less threatening buzz around mobile marketing. This buzz, which we’ve all heard now, is growing in strength each passing day, and […]
Read MoreThe Scout’s Guide to Affiliate Marketing
There’s nothing wrong with shooting for the moon… As long as you earn the respect and trust of your readers. Scouts all around the world are known for being trustworthy, loyal, and helpful. Affiliate marketers can take a lot of lessons from their code of honor. One of the things that make affiliate marketing truly […]
Read MoreAffiliate Marketing Accidents
“Are they really that hard to avoid?” Affiliate Marketing is a tough racket. Ask around. Many skilled businesspeople have been unceremoniously shoved from the industry because they lacked armor thick enough to withstand the countless pricks. The subtleties around the monetization of data are not only many, they are in a state of constant transformation. […]
Read MoreThe Shocking History of the Mobile Device and its Impact on Marketing.
You may not have known this, but America’s obsession with mobile calling goes all the way back to 1930. Landline telephone users could be connected via radio to oceanic passenger liners at sea at the low, low cost of about $7 per minute which is the equivalent of just under $100 per minute in today’s dollars. […]
Read MoreThe Seven Deadly Sins of Email Marketing
How many people actually watch the commercials during their favorite shows? Answer: None. Welcome to the age of the DVR, online streaming, and digital downloads. What does this have to do with email marketing? Your inbox is a lot like modern TV viewing. Spam filters are getting more advanced with each passing day, and as they […]
Read MoreWhy is AOL Misbehaving?
For the last few months, many mailers have had issues delivering to AOL associated with variations of “mtain-df04.r1000.mx.aol.com Service unavailable – try again later.” By definition, these are temporary errors, so they should be retried until you’re able to get through, right? Yes and no, many mailers are not seeing successful delivery by the time […]
Read MoreAlways be Blending
People ask me, “Hey, what is the single most important piece of advice you would give me as a mailer?” My answer? “Floss.” But nearly as important and three times as pertinent would be “Blend.” Blend. It’s the secret ingredient of all successful mailers. Whether it’s new data, clickers, or creatives, remember the mailer’s mantra- […]
Read More