Perfect Timing for Your Email Delivery
In email marketing, timing is everything — right down to the moment you send an email message. Where your audience is, what they’re doing and whether or not you can compete for their attention all play a significant role in conveying your message. You may not want to deliver your “Urgent! Act now!” message to […]
Read MoreUpdate Neglected Email Data with 5 Easy Steps for List Cleaning
Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect […]
Read MoreMoving Toward Mailing First-Generation Data
Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender’s reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. Purchased List Problems To truly understand the value of first-generation […]
Read More7 Things 1998 Can Teach You About Email Marketing
“What will he say today?” I wonder. I turn on my computer. I wait impatiently as it boots up. I go online and my breath catches in my chest until I hear three little words: you’ve got mail. I hear nothing, not even a sound on the streets of New York. Just the beat of […]
Read MoreHitting the Target: Strategies for Targeting Digital Audiences
In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation […]
Read MoreTop 5 Advantages of Email Marketing
Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in […]
Read MoreTest, Review, Optimize and Repeat (and Repeat, and Repeat)
The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our […]
Read More10 Tips for Email Publishers
There are a lot of brands and marketers out there who overlook the incredible ROI of email marketing. Over the years, abuse by spammers and deliverability challenges have led many to be skeptical of email and seek other ways to reach their customers. However, despite the variety of challenges that often face email marketers, email […]
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