Going Viral with the #ALSIceBucketChallenge
More than one friend, this week, has asked:“What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of […]
Read MoreReengagement Strategies for Email Marketers
Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% […]
Read MoreHow to Use Email to Generate Leads and Revenue
When it comes to online marketing, email is one of the most powerful tools you have. Social media might be the latest sexy medium, but when it comes to generating leads, nurturing customer relationships and providing long-term growth, email is still incredibly effective. It’s easy to use, priced right and it works. Here’s proof: Even […]
Read More3 Questions That Will Improve Your List Growth Incentives
Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking a few simple questions. […]
Read MoreEmail, Reinvented: Why Customization is Crucial
Historically, the key to email advertising has been deliverability. If a user tends to open his mail and/or respond to it, messages will definitely be placed in the inbox. If recipients ignore mailings, they’re going to wind up in the junk folder. The days of blindly firing out as many emails as possible to random email […]
Read MoreAre Your Messages In the INbox?
With 70% of “this is spam” complaints being made up of marketing emails, it’s no surprise that marketers face a few challenges in the medium — the biggest of which is reaching the inbox. Some marketing experts pointed out that content relevance can make all the difference in avoiding ISP filters and having your message delivered. Now, […]
Read MoreCreating Effective Links
Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. Limit the number […]
Read MoreAdding Value to Your Email Newsletter
Newsletters are highly powerful email marketing tools. Each piece of them is strategically built to ensure that subscribers read your message, click your links and create an efficient ROI. It’s too easy, though, to get stuck in the vicious cycle of haphazardly regurgitating content in an effort to “just release a story” or meet distribution […]
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