7 Marketing Sins That Scare Away Prospects
What if I told you, that you could be scaring off several to many prospects per day—without even being aware of it. “Ignorance is not bliss” in this case. Ignorance here is costing your customers. While these are only metaphorically “sins,” nonetheless, they could be sending your bottom line to hell in a handbasket. In […]
Read More5 Techniques To Boost Your Online Business
You’ve got a website, a blog, social media presence, landing pages and online advertising. You’ve got all your bases covered … or do you? It’s one matter to have all these in place, but it’s another to truly make the most of them. In this article, I’ll show you 5 techniques you can use to […]
Read More6 Reasons to Consider Redesigning Your Web Site
The number one reason your website exists is to perform a task. That task differs for each website owner. It is important to never let your website rest on its laurels. For example, if the purpose of your site is to sell—and sales are decreasing; you may need to look to your website and see […]
Read More12 Ways To Use Psychology for Lead Conversions
The world’s largest advertising agencies wield the power of psychology every day to influence consumers to act or to buy. You should be doing it too. These tactics work. Even better, they mostly don’t cost a dime to utilize. Furthermore, these are not “selling” techniques. They are techniques in which to speak to a prospect’s […]
Read More10 Ways To Get More Email Opt-Ins
For all online marketing, a large email list is like gold. You’re looking at your website stats. You like the numbers you see for visits to the page that has your email sign-up form. However, the stat you don’t like is the number of people that actually sign up. Your email list isn’t growing. You’re […]
Read MoreThe Death of Guest Blogging?
If you really think about it, it was bound to happen. Like all SEO tricks, Google will take exception with them and shoot them dead. It’s obvious that Penguin and Panda were only the beginning of more to come. And more has come. This blog post by Google’s Matt Cutts on January 20, 2014, says it loud […]
Read MoreUsing Product Comparison To Your Advantage
Many companies and marketers are wary of comparing their products or brand to the competition. You hear things like: “Isn’t that helping promote my competition?” The answer is: No. If you think the consumer isn’t comparing the product or brand to your competition, you are being naive. Of course, they are. This article will tell […]
Read More6 New Year’s Marketing Resolutions for 2014
The past year saw several changes that affected Internet marketing. The continual growth of mobile and social media, to the shift towards “me-commerce,” to changes in search engine algorithms focusing on content over SEO, and more; all meant marketers had to change tactics in 2013. If you haven’t already made changes to your marketing tactics, […]
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