Why Your Email Subscribers Are Losing Interest
Is your email list shrinking? Do you lose as many subscribers as you gain? More? Have your open rates fallen? Getting fewer click-throughs than before? Any one of these is bad news for your email marketing. If all of these are happening, your list may be in trouble. Let’s face it, someone that has stopped […]
Read MoreGmail Image Changes and Your Email Marketing
Google announced on its Official Gmail Blog, on Thursday. December 12, 2013, that it was implementing changes to its default action of blocking images in emails. This may have a strong impact on email marketing both positively and negatively. Before this policy change by Gmail, users would see a prompt that reads: “Images are not […]
Read MoreBoost Email Open Rates With Video
It has been reported that emails with “Video” in the subject line get 20% more opens. It’s easy to assume many people would prefer to watch a video to get information rather than read. One survey reported that video increased click-throughs by 96%. That said, we all know that embedding video in email has big deliverability problems, […]
Read MoreTop 5 Advantages Of Email Marketing with Infographic
Nothing beats email when it comes to marketing and sales. Nothing. Social Media may be the most talked-about thing on the planet, but for marketing, email beats social hands-down and remains King. Email subscribers are more brand loyal as well. An email subscriber is much more valuable than a “social follower.” With mobile users increasingly […]
Read MoreWhite Hat Link Building for Modern Web Cowpokes!
Howdy Partner! Are you feeling Google-ly eyed from racking your brain trying to figure out what to do about getting Google-ized by all the recent algorithm changes? Are you wondering if link building even still matters? Will it get your site penalized? Let’s take a deeper look … This Town Is Big Enough For Both of Us […]
Read MoreIs Your Blog Doing Its Job?
If you are in the business of Internet marketing, as an advertiser or publisher, and you are using a blog; this article is aimed at you. Why do you have a blog? I hope you aren’t answering this question with: “Well every company has one now, it’s something you have to do … ” or […]
Read MoreIs Your Web Site A Nightmare (Before Christmas)?
Is your website scaring off visitors faster than malevolent spirits in a haunted house? Are your visitors hearing a voice in their head whisper: “Go away!” It may be happening on your site. But it doesn’t have to be that way. You can figure out what poltergeists are lurking on your site and take steps […]
Read MoreHo-Ho-Hold it! How to Avoid 12 Holiday Marketing Mistakes
While you prepare to celebrate the twelve days of Christmas, here are 12-holiday marketing mistakes to avoid. Remember the holiday or the Christmas shopping season is defined as November and December. Also don’t neglect these special shopping days for 2013: Black Friday (November 29), Small Business Saturday (November 30), and Cyber Monday (December 2). Mistake […]
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