Go Responsive with Free Email Frameworks
Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day today. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. […]
Read More23 Mind-Blowing Email Marketing Stats
Email marketing continues to rank among the most effective strategies for connecting with your target audience. However, with constant growth in the digital space, it’s easy to lose track of just how powerful the tried-and-true medium can be. Don’t just take our word for it — check out these 23 industry-changing email statistics from across […]
Read MoreBuild Trust, Strengthen Relationships
Trust takes a lifetime to build and a second to destroy. The phrase “connection economy” speaks volumes about this adage – consumers want to feel connected to the companies they do business with, and trust is what cements that foundation. So when you send an email, or post a status, or preview a video, ask […]
Read More3 Keys to Creating Relevance
Email opens, click-throughs and success are directly related to how relevant your message is to your audience. Finding common ground can be difficult, but simple considerations can boost your ROI significantly. Create relevance with 3 simple tips: Be strategic in your timing The phrase timing is everything has multiple meanings in the digital space. Change is always […]
Read MoreBuilding and Engaging Your Target Audience
Engagement. The word is thrown around a lot, but what does it mean? And more important, what does it mean for your business? If you have “engagement” as a goal central to success, make sure you can define it with certainty and within specific parameters. Engagement on social media may mean re-tweeting a post or pinning […]
Read MoreHow Can “Big Data” Help You?
Digital marketing is scary to some because it’s extremely easy to tell what works and what doesn’t. It sounds counterintuitive, but this is intimidating because it means you will come face to face with failure. Knowing what to do with that failure is what will make you successful. If you see something that’s not working […]
Read More4 Simple Tricks for a Better Subject Line
Email open rates hover at about 27% for the entire medium. Yours could be more or less, but one surefire way to increase them is with a great headline or subject line. We’ve all gotten emails that were DOA (Deleted On Arrival) because the subject line was confusing, irrelevant, or meaningless. A strong, compelling headline […]
Read MoreReach shared email account users with response-based targeting
Precisely targeting an audience can be challenging. Introduce shared email and social accounts to the mix and you could be missing the mark entirely. Thankfully, there are tools that can ensure that your email is delivered to the right audience at the right time. In the recent Internet Project survey by Pew Research Center, 27% of […]
Read More