Top 5 Advantages of Email Marketing
Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in […]
Read MoreTest, Review, Optimize and Repeat (and Repeat, and Repeat)
The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our […]
Read More10 Tips for Email Publishers
There are a lot of brands and marketers out there who overlook the incredible ROI of email marketing. Over the years, abuse by spammers and deliverability challenges have led many to be skeptical of email and seek other ways to reach their customers. However, despite the variety of challenges that often face email marketers, email […]
Read MoreWhy Design Matters More Than Ever
Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered […]
Read MoreGoing Mobile: The Challenges Ahead
For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next 2014, Jeff Barish, Head […]
Read MoreEverything You Need to Know About Subject Lines
Alternatively titled: Why Long, Boring, Uninteresting and Overly Complicated Subject Lines Without Any Real Point Go Completely Unread But then that just proves our point. Not all emails are read. (Duh.) No one has time for low-quality email marketing. Your first impression is often your last. So, it’s in your best interest to use your […]
Read MoreTrust That Sticks
Trust. It’s the social superglue that binds you to your own success. And, you make that superglue—all by yourself. Unless you screw it up. (Do not screw it up.) Trust is important. Whether it’s your personal life or your business life, trust must always be earned and it’s never easy to regain once lost. Email marketing […]
Read MoreIntegrating Video with Email
It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all… The Perfect Pair Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online. 78% of […]
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