Knowing the Challenges of Email Marketing
Email is not dead, no matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges. When looking at engagement, it is imperative to understand the potential challenges of […]
Read More‘Email is Dying’
This is a statement that I hear almost daily – email is dying. And almost every day after hearing this statement, I ask the person whose mouth it came out of how many times they check their email each day? And usually, we go back to having an intelligent adult conversation at that point. But sometimes I […]
Read More5 Tips for Great Email Campaigns
We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear […]
Read More5 Trends of Digital Buyers
With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated with their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having […]
Read MoreBoosting Client Engagement with 5 Quick Tips
“Content is King” is something we have and will continue to hear, but what does it ultimately mean? The content in our public (and private) communications is the information we choose to put in front of specific or general audiences. The ‘king’ portion is the fashion in which we choose to do that, the layout […]
Read MoreTaking Steps to Protect Customer Data
The FTC enforces the CAN-SPAM Act, which regulates compliance standards for sending commercial emails. The FTC also protects consumers by enforcing “unfair and deceptive trade practices.” With all of the recent data breaches over the last few years, the FTC is concerned about the consumers whose personal information has been hacked, leading to identity theft and […]
Read MoreCASL vs. CAN-SPAM: Differences in Email Compliance Law
Canada’s Anti-Spam Law (CASL) went into effect on July 1, 2014, and has since changed how many businesses, like AdStation, are able to support Canadian traffic. CASL applies to all commercial emails that companies send to users in Canada. Read on to understand the differences between CAN-SPAN and CASL compliance. 1. Consent CAN-SPAM: CAN-SPAM is technically […]
Read MoreEmail Marketing for the Holidays
It’s that time of year, when marketing teams are making last-minute tweaks to their holiday ad campaigns, setting up additional push notifications, emails and sale brochures. All in the name of online sales. With Black Friday migrating from in-store sales to online sales, the traditional marketing strategies are somewhat a thing of the past. With more […]
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