Unsubscribe and List Cleaning Best Practices
Users are receiving more emails than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailed to users who want to receive your mail. Mailing to users who don’t want it […]
Read MoreThe State of Content Management
Recently, we’ve had a lot of conversations about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer […]
Read MoreRecent Updates for Inbox by Gmail
There are many variations of mobile inboxes available based on device and loyalties. Earlier this year, Google announced that it now had 900 million users on a monthly basis. At the same time, they also released that 75% of Gmail users are opening their email on a mobile device. So, it is only natural that Google would […]
Read MoreEmail Marketing by the Numbers
In our last post, we talked about how effective mobile engagement has become for email marketing. We shared interesting factoids, like 45% of email opens occur via a mobile device, and that email is still the most affordable way to connect with your client base. We would like to expand on the numbers associated with email marketing […]
Read MoreMobile Email Engagement: Creating Effective Campaigns
It is widely known that mobile devices are everywhere. You will be hard-pressed to go for long periods of time without seeing someone with a cell phone or tablet in their hands. Why? There are many reasons, such as their convenience or mobility, but that’s not why we’re here today. Rather, let’s look at how […]
Read MoreWhat Mobile Email Means for Your CTR
The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email […]
Read More4 Ways Marketing Automation Will Save Your Campaign
New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your […]
Read More6 Reasons Why Your Business Email Isn’t Getting Clicks
Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. Your CTA is lost […]
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