Why Design Matters More Than Ever
Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered […]
Read MoreGoing Mobile: The Challenges Ahead
For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next 2014, Jeff Barish, Head […]
Read MoreEverything You Need to Know About Subject Lines
Alternatively titled: Why Long, Boring, Uninteresting and Overly Complicated Subject Lines Without Any Real Point Go Completely Unread But then that just proves our point. Not all emails are read. (Duh.) No one has time for low-quality email marketing. Your first impression is often your last. So, it’s in your best interest to use your […]
Read MoreTrust That Sticks
Trust. It’s the social superglue that binds you to your own success. And, you make that superglue—all by yourself. Unless you screw it up. (Do not screw it up.) Trust is important. Whether it’s your personal life or your business life, trust must always be earned and it’s never easy to regain once lost. Email marketing […]
Read MoreIntegrating Video with Email
It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all… The Perfect Pair Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online. 78% of […]
Read MoreGrabbing Attention in 3 Seconds or Less
The answer is more important than you might guess. According to eMarketer’s Email Benchmarks 2014 report, around 40% of marketing emails are read in fewer than 3 seconds. That leaves marketers very slim on time to catch attention and encourage engagement. eMarketer also reported that “…mobile devices often serve as email-vetting tools, enabling consumers to quickly read […]
Read MoreGoing Viral with the #ALSIceBucketChallenge
More than one friend, this week, has asked:“What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of […]
Read MoreReengagement Strategies for Email Marketers
Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% […]
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