5 Tips for Great Email Campaigns
We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear […]
Read More5 Trends of Digital Buyers
With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated with their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having […]
Read MoreBoosting Client Engagement with 5 Quick Tips
“Content is King” is something we have and will continue to hear, but what does it ultimately mean? The content in our public (and private) communications is the information we choose to put in front of specific or general audiences. The ‘king’ portion is the fashion in which we choose to do that, the layout […]
Read MoreTaking Steps to Protect Customer Data
The FTC enforces the CAN-SPAM Act, which regulates compliance standards for sending commercial emails. The FTC also protects consumers by enforcing “unfair and deceptive trade practices.” With all of the recent data breaches over the last few years, the FTC is concerned about the consumers whose personal information has been hacked, leading to identity theft and […]
Read MoreCASL vs. CAN-SPAM: Differences in Email Compliance Law
Canada’s Anti-Spam Law (CASL) went into effect on July 1, 2014, and has since changed how many businesses, like AdStation, are able to support Canadian traffic. CASL applies to all commercial emails that companies send to users in Canada. Read on to understand the differences between CAN-SPAN and CASL compliance. 1. Consent CAN-SPAM: CAN-SPAM is technically […]
Read MoreEmail Marketing for the Holidays
It’s that time of year, when marketing teams are making last-minute tweaks to their holiday ad campaigns, setting up additional push notifications, emails and sale brochures. All in the name of online sales. With Black Friday migrating from in-store sales to online sales, the traditional marketing strategies are somewhat a thing of the past. With more […]
Read MoreUnsubscribe and List Cleaning Best Practices
Users are receiving more emails than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailed to users who want to receive your mail. Mailing to users who don’t want it […]
Read MoreThe State of Content Management
Recently, we’ve had a lot of conversations about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer […]
Read More