Recent Updates for Inbox by Gmail
There are many variations of mobile inboxes available based on device and loyalties. Earlier this year, Google announced that it now had 900 million users on a monthly basis. At the same time, they also released that 75% of Gmail users are opening their email on a mobile device. So, it is only natural that Google would […]
Read MoreEmail Marketing by the Numbers
In our last post, we talked about how effective mobile engagement has become for email marketing. We shared interesting factoids, like 45% of email opens occur via a mobile device, and that email is still the most affordable way to connect with your client base. We would like to expand on the numbers associated with email marketing […]
Read MoreMobile Email Engagement: Creating Effective Campaigns
It is widely known that mobile devices are everywhere. You will be hard-pressed to go for long periods of time without seeing someone with a cell phone or tablet in their hands. Why? There are many reasons, such as their convenience or mobility, but that’s not why we’re here today. Rather, let’s look at how […]
Read MoreWhat Mobile Email Means for Your CTR
The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email […]
Read More4 Ways Marketing Automation Will Save Your Campaign
New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption continues to grow, marketers are clearly seeing the value marketing automation brings to customer acquisition and retention. Where implemented, automation solutions can amplify your ROI with boosted reach, engagement and even drive revenue while expediting your […]
Read More6 Reasons Why Your Business Email Isn’t Getting Clicks
Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. Your CTA is lost […]
Read MoreTop 5 Email Stats You Must Know Now
Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. 1. 72.4% of the US population uses email. Including more than 84% of US Internet users, […]
Read MoreRunner’s Guide to Email
In the midst of early summer half marathon training, I realized that these words of mine — running and email — aren’t quite so different. In fact, many of the secrets runners use in their training can help us be significantly better marketers when applied to email. Set Goals Runners rarely dive headfirst into running […]
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